The U.S. Market for Organically Farmed Aquatic Products. Linda O’ Dierno Joseph J. Myers New Jersey Department of Agriculture. Organic Aquaculture Production 2003. Source: Naturland. Marketing Orientation.
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Linda O’ Dierno
Joseph J. Myers
New Jersey Department of Agriculture
Determine consumer wants/needs and then delivering the product desired at a price the consumer is willing to pay
Segmenting, Targeting and Positioning (STP) to differentiate yourself from the competition
Drill down approach
Genuine Long Island littlenecks
Shetland salmon fillets
Chilean steelhead fillets
(Naturland, June 2004)