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Moderator: Jenny Williams, Managing Director, Idea Garden Presenters: Ben Liebmann Vice President, Licensing, Fremantle Media Matt Fayle, Director Digital Media, MTV Networks Australia. Let’s find out who’s in the session. You are a: Brand Advertiser Agency Executive Direct Marketer

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Moderator: Jenny Williams, Managing Director, Idea GardenPresenters:Ben Liebmann Vice President, Licensing, Fremantle MediaMatt Fayle, Director Digital Media, MTV Networks Australia


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Let’s find out who’s in the session.

You are a:

Brand Advertiser

Agency Executive

Direct Marketer

Publisher /Media Owner

Technology Vendor


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Objectives of this session:

History of content and how its changing

How consumer engagement affects content

Discussion on: Re-purposing of offline content online vs. creating original digital extensions to offline content vs. creation of original digital content

Business models of content

Linear vs. non-linear content and the commercial proposition


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How would rate this session:

5 – Excellent

4 – Very Good

3 – Good

2 – Could’ve been better

1 – I learned nothing

This information will not be shown on screen.


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Please provide feedback for each speaker on the panel by rating 1 – 5 with 5 being excellent

Jenny Williams, Idea Garden

Ben Liebmann, Fremantle Media

Matt Fayle, MTV Networks Australia

This information will not be shown on screen.


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To provide comments on this session please email rating 1 – 5 with 5 being excellent

Beth Etling: [email protected]

Please mention the session title in your email.


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