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Kodak Funtime Films

Agenda. Company BackgroundCurrent ProblemsMajor Market PlayersMarket ShareUS Photographic IndustryConsumer BehaviorKodak's Market Strategy before 1994Fuji's StrategyKodak's Proposed StrategyRecommendationsEvaluating the recommendations. Company Background. Kodak was founded in 1892 by Geor

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Kodak Funtime Films

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    1. Kodak Funtime Films Ola Allaymoun Echo Chen Carli Gillett Ericka Hightower Ranjani Venkataraman

    2. Agenda Company Background Current Problems Major Market Players Market Share US Photographic Industry Consumer Behavior Kodaks Market Strategy before 1994 Fujis Strategy Kodaks Proposed Strategy Recommendations Evaluating the recommendations

    3. Company Background

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