ROAD SAFETY – INDIA’S BIGGEST EMERGING CHALLENGE. India with just 1% of the vehicular population accounts for 10% of the Road Fatalities. A multicultural, multi-religious democracy of more than one billion has 29 official languages.
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ROAD SAFETY – INDIA’S BIGGEST EMERGING CHALLENGE
COMPREHENSIVE ONLINE ROAD SAFETY RESOURCE
FROM VIRTUAL WORLD TO THE STREET
FIRST STEP TO TRAFFIC SAFETY EDUCATION
“Your Child’s Road Safety Handbook” to train the next generation on road users.
Through extensive uses of pictorial tools the book covers
Publications underway “Handbook on Safe and Responsible Driving”
& “Handbook on Road Signs, markings & Signals.”
STEPS INITIATED TO EDUCATE ABOUT DUI
UNFORGETTABLE UNBEARABLE LOSS
Regularly highlight through media that deaths reported as a consequence of road crashes are not
Since 2006 we have been commemorating World Remembrance Day and last November, we
gathered families of road crash victims at city’s most visible venue, The Lake.
ACTIVISM + MEDIA = CHANGE
CAMPAIGN 2009 – CAUSE n EFFECT
Wishing you a safe journey called
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