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FLEET MANAGEMENT – A CONTINUING CHALLENGE. Nigel Trotman, Business Relationship Manager, Whitbread Plc. AGENDA. Risk and Accident Management The Green Agenda Some Future Challenges. What’s In A Name?. Occupational Road Risk / Duty of Care / Work-Related Road Safety / Corporate Manslaughter

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FLEET MANAGEMENT – A CONTINUING CHALLENGE

Nigel Trotman, Business Relationship Manager, Whitbread Plc


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AGENDA

  • Risk and Accident Management

  • The Green Agenda

  • Some Future Challenges


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What’s In A Name?

  • Occupational Road Risk / Duty of Care / Work-Related Road Safety / Corporate Manslaughter

  • Key Elements:

    • Understand the level of risk

    • Take appropriate measures to manage the risk

    • Ensure that you understand the full picture

These should not need compulsion – they make good business sense!


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Road Safety - The Wider Agenda

  • Corporate Manslaughter Legislation.

  • Driver Expectations.

  • Government & Industry Initiatives.

Electronic Stability Program ESP®


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The Whitbread Experience

  • Separate responsibilities – Cars with Fleet, Accident Management with Insurance.

  • Lack of understanding of full costs – especially “hidden” elements, e.g. Personal Injury Liabilities.

  • Driver Training “nobody’s responsibility”.

  • No budget = no training.

  • Frustrated Fleet Manager.


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WRRS – The Whitbread Way

  • Accident Management moved to Fleet.

  • Clear visibility of ALL related costs.

  • Senior Management buy-in.

  • GE/RAC programme adopted – licence checks, risk assessments, training & accident follow-up.

  • Programme implemented for all company car drivers.

  • Being rolled out to all drivers.


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Accident Follow-Up

  • Link from Accident Management programme.

  • Applies to “serious” incidents – e.g. £1000 repair cost.

  • Call made close to incident.

  • Standard questions – agreed with Whitbread.

  • Appropriate action identified.

  • Closes the “risk loop”.


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Progress To Date

  • 437 drivers risk assessed.

  • 164 drivers trained in-car.

  • 261 drivers undertaken E-Learning.

  • 36 Follow-Up calls out of 197 incidents, 23 required further action.

  • Added benefits – training for “nervous” drivers and those new to UK.

  • Continuous process.


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The GREEN Agenda

  • Whitbread an early adopter – incentives for fuel efficiency introduced in 1999.

  • Average fleet mpg moved from 34.4 to 47.4.

  • Diesel percentage moved from 18% to 90%.

  • Annual savings +£300k p.a.

  • Significant CO2 reductions – over 1000 tonnes p.a..

  • PR opportunities.


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New Green Measures

  • New Car Policy introduced June 2005.

  • Fast rotation – new technology delivered quicker.

  • CO2 limits – 190g/km for 2007/8.

  • Increased incentives.

  • Hybrids.

  • Driver Training – includes fuel efficiency. Less accidents = less environmental impact.


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Future Challenges - Mobility

  • How do I provide staff with the level of mobility they need to do their job?

  • Not just cars – public transport & technology are part of the picture.

  • Can new ways of working help?

  • How can I approach new legislative challenges – congestion charging extensions, road pricing, etc.?

  • ALL at the lowest possible cost?


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Future Challenges – Delivering Value

  • Traditional Fleet Manager almost extinct – now more generalist role.

  • More is expected, delivering value in a range of areas.

  • Needs to address all key areas.

  • Understand cost and deliver value for money – cheapest is not always best.

  • Don’t forget the value of PR.

  • Your job is as big as you make it.


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Some Lessons Learned

  • While the fleet landscape has changed, many principles still hold true – and will continue to do so.

  • The role of the fleet manager (or equivalent) is more important – and potentially challenging – than ever before. This represents a huge opportunity!


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