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Digital Media Opportunities. Internet2 Industry Strategy Council Jill Arnold. Overview . Higher Education / Entertainment Industry Relationships Internet2 Digital Media Capabilities: Threat or Opportunity? Related Activities Underway Potential Framework for Advanced Content Collaboration

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Digital media opportunities l.jpg

Digital Media Opportunities

Internet2 Industry Strategy Council

Jill Arnold


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Overview

  • Higher Education / Entertainment Industry Relationships

  • Internet2 Digital Media Capabilities: Threat or Opportunity?

  • Related Activities Underway

  • Potential Framework for Advanced Content Collaboration

  • ISC Brainstorm and Discussion

    • What kind of projects make sense?

    • How should they be framed?

    • What is the most appropriate way for Internet2 to engage?

    • What is the best way to engage industry?

    • How do we maximize the impact?

      • Incorporation of advanced functionality, interactivity, etc.

      • On the global Internet and broadband agenda

      • For the research and education community?


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Higher Ed / Entertainment Community Relationships

  • Joint Committee of Higher Education and Entertainment Communities

    • Formed late 2002 to address illegal file sharing on college campuses

    • Comprised of leaders from universities, higher education organizations, music and motion picture executives

    • Goals: provide resources for education, technology solutions supporting legal music/movie services, collaboration on legislative initiatives

  • Internet2 specific discussions with MPAA

    • Increased awareness of Internet2 capabilities  increased concern from MPAA

    • MPAA – Internet2 initial discussions

    • MPAA request for work collaboratively


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Download of “The Matrix” DVD(Comparison of the Internet2 Land Speed Record)


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Digital Piracy Threat

  • Digital Piracy Concerns

    • Capabilities of technology

    • Large student populations

    • “Free is good” attitude

  • Efforts to address piracy concerns

    • New Technology models

    • New Business models

    • Lots of education

  • Progress with songs; increasing concern about movies

  • Ascroft: Committee on Intellectual Property

    • April 2004


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Digital Media Opportunity

  • Innovation in an integrated infrastructure

    • High performance network

    • Advanced Services

    • Middleware / Digital Rights Management

    • Advanced applications, Digital video technologies, Multimedia databases, indexing, and new methods of distribution

    • Security

    • End-to-End Performance

  • Community as a bellwether for the broader Internet, anticipating future applications




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High Definition Television/IP

  • Studio grade (200 mbps UDP/stream)

  • Collaboration of University of Washington (Research Channel and Pacific/Northwest GigaPoP) and Sony

  • Connectivity partners have included NTON, HSCC, and Abilene

  • Raw HDTV/IP (1.5 Gbps) coming soon (Tektronix)…


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Public Television: Next Generation Interconnection Pilot

  • Uses broadband IP video connections

  • Uses Internet2 networks instead of one-way satellite systems

  • HD content distribution

University of Wisconsin and Washington State University

http://ra.doit.wisc.edu:8888/vid.html


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ResearchChannel

  • Pioneering new methods for distributing live and on-demand content

  • Building channels to facilitate the communication and research of information

  • Internet2/ResearchChannel Working Group

  • Digital rights management of the highest fidelity broadcast content. 

ResearchChannel Consortium

http://www.researchchannel.com/


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High Performance Video Delivery with Logistical Networking


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Realistic, Life-Sized, 3D Tele-Immersion

  • Brings together geographically distant participants and shared virtual objects

  • Tele-immersive recreation of office environment

Advanced Network & Services, Brown University, University of North Carolina, University of Pennsylvania

http://www.cs.unc.edu/Research/stc/office/



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Teaching Music with Advanced Network Videoconferencing

  • Real-time interaction with the world’s foremost master teachers of music

  • Accurate representation of sound

  • Supplement to traditional music teaching

University of Oklahoma

http://music.ou.edu/internet2/




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More Related Activities

  • Georgia State University

    • Cooperative distributed post production work between Atlanta and Hollywood.

  • University of Southern California

    • The Entertainment Technology Center at the School of Cinema-Television

      • Exploration of super high definition and digital production

    • Movie Link Video distribution to college dorms

      • On the USC campus; on Abilene with Northwestern, North Carolina State, USC and UC Davis

    • New degree program in online gaming


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And More Related Activities

  • Northwestern University

    • International Center for Advanced Internet Research

    • Comcast cable TV to the dorms via campus network

    • C-SPAN content distribution

  • Warner Brothers

    • Application of advanced applications for high speed data transfer of dailies, digital restoration of old movies

    • HD gaming system trailer

  • Discussions with National Cable and Telecommunications Association and Cable Labs

    • Secure delivery of movies to set-top boxes

  • Expressed interest of Universal Studios, Disney, Sony, etc.


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And More…

  • Internet2 Real Time Communications

    • Internet2 Video Middleware Working Group

      • Application of directory, authorization, and authentication middleware

      • H.350 ITU standard for directory schemas

    • Internet2 Commons

    • Integrated Infrastructure for Instant Messaging

    • Presence and Integrated Communications

    • SIP.edu (VoIP WG)

    • Voice Disaster Recovery


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Collaborative Opportunities

  • Leverage Internet2 Environment and Community for high quality, high performance, and legal digital media development and distribution

    • High performance, middleware enabled, secure, HD quality video on demand

    • Real time communication integration for interactivity

    • Determine Optimal technical infrastructure and optimal business model for entertainment

    • Increased demand for “big broadband” to the home

    • Digital Media infrastructure for research and education; for incorporation with cyberinfrastructure

    • …..


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Discussion

  • What kind of projects make sense?

  • How should they be framed?

  • What is the most appropriate way for Internet2 to engage?

  • What is the best way to engage industry?

  • How do we maximize the impact?

    • Incorporation of advanced functionality, interactivity, etc.

    • On the global Internet and broadband agenda

    • For the research and education community?


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