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Custom Design Online. Brandon Beam. Custom Design Links. T shirts Bumper stickers Ic3d.com (custom jeans, pants) Bicycles: http://www.cyclepaths.com/bikes/sc/superlight-custom.html GOOD SITE: http://custom.kleinbikes.com/road/options/index.html

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Custom design online l.jpg

Custom Design Online

Brandon Beam


Custom design links l.jpg
Custom Design Links

  • T shirts

  • Bumper stickers

  • Ic3d.com (custom jeans, pants)

  • Bicycles:

    • http://www.cyclepaths.com/bikes/sc/superlight-custom.html

    • GOOD SITE: http://custom.kleinbikes.com/road/options/index.html

      • Linked from: http://www.totalbike.com/news/article/822/

  • Cars @ Ford’s website

  • Inline Skates:

    • http://www.xxxsports.com/buildinlsk8opt.php3

  • Computers:

    • Dell.com

    • http://www.directpc.ca/build-pc.ref

    • www.micz.com/priceit.html

  • Golf Trips: http://www.golfdaytonabeach.com/pages/customize.asp

  • Golf clubs:

    • www.rangergolf.com/

    • www.gigagolf.com/help.jsp


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Most Popular

  • Online Stores/Warehouses:

    • #1. Computers

    • Golf Clubs

      • Distant Second

      • Still an unexpected surprise

    • Bike Shops

    • Autos

      • Potential

      • Ford’s site is the easiest to navigate

    • Clothes

      • Doomed??


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Problems

  • Shipping lag times- delays for customers to receive product

  • Multiple suppliers

  • Supplier relations and Order rules

  • Supply chain blurs

    • Loss in production efficiency by producing on demand and not producing batch.

  • Warehouse stock outs vs. over stock

    • The market loses its predictability because dependencies disappear.

  • Legalities

    • Are there issues with mismatching components?

    • Return policy nightmare! …all sales are final.

  • Can the Product be easily and affordably shipped?


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Advantages

  • Customers are able to have more control of the products they buy

  • Computers make this strategy efficient

  • Web presence allows the ability to reach a large geographic

  • First Mover Advantage

    • In many niches it is a new business strategy


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Considerations

  • Brand Awareness for a custom product

    • Comparing apples and oranges

      • CMAX had none. (No longer in business)

      • NikeID (Revamped their website in Feb.)

  • Target demographic

    • Are they web users?

    • Do they trust eCommerce and web transactions?

  • Standardization

    • Are the products standardized

    • Interchangeable


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Potential

  • Firstly Requires:

    • Products with interchangeable parts (a practical issue)

    • Performance or cosmetic enhancement related (as a buyer incentive)

  • Examples (aligned in my interests):

    • RC Cars

    • Paintball

    • Snowboards

    • Inline Skates!


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Questions?Thanks.


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