BUSINESS-LEVEL STRATEGIES AND INDUSTRY ENVIRONMENTS. BUSINESS 189 (chpt. 6) SPRING 2007 DR. MARK FRUIN. NIKE’S WINNING WAYS. TRADITIONALLY A LEADER IN TRACK AND BASKETBALL SHOES TO TAKE ADVANTAGE OF COMPETENCIES IN DESIGN AND MARKETING, NIKE ENTERS NEW MARKET SEGMENTS CONVERSE
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BUSINESS 189 (chpt. 6)
DR. MARK FRUIN