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Bell University Labs Re-inventing TV in an IP World. ExpressVu is leading the market in growth Led market in revenue and subscriber growth in 2003 Creation of Bell Video Group Deliver “Way Better TV” independent of access technology Digital TV quality/choice, iTV, PVR, VoD, HDTV.

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Bell University Labs

Re-inventing TV in an IP World


Video strategy overview l.jpg

  • ExpressVu is leading the market in growth

    • Led market in revenue and subscriber growth in 2003

  • Creation of Bell Video Group

  • Deliver “Way Better TV” independent of access technology

    • Digital TV quality/choice, iTV, PVR, VoD, HDTV

Our strategy is to be Canada’s leading Video Service Provider

  • Wireline video to complement DTH in addressing core urban markets with high density of MDUs

    • MDUs are 40% of Toronto market, 60% of Montreal market (vs. 32% of overall market)

  • Currently deploying VDSL in large MDUs

Hybrid technology platform required to deliver the growth

Video Strategy Overview

TV is critical to winning the broadband home

  • We know video is a critical element

    • 85% of customers surveyed recently indicated video would be required for a home bundle to meet their needs


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TV Video Centric Services

Anywhere

  • Broadcast TV via many technology platforms (DTH, VDSL, ADSL2+, FTTH)

  • Pay-per-view

  • PVR (pause live TV, store-and-record, Web based control)

  • iTV (iWeather, iGames, Hockey Night in Canada choose-your-camera)

  • HDTV

  • Video on Demand

  • Streaming TV to Mobile Devices (2004)

Kid’s Bedroom

Master Bedroom

Media Room

Wireless distribution of video (QoS)

Gaming console / other CE devices

(embedded ‘nodes’)

Digital Node

(e.g. “Bobsled”)

Office

xDSL pipe

Kitchen

Integrated Media Centre

(“Living room edition”)

PC with Smart Display (Digital node embedded into display)

Wireless connection to xDSL modem/router


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TV Distribution to other IP Devices

  • Free based PC video content streaming

    • Sympatico - NHL coolshots, CTV News, Music Videos, Concerts etc.

    • MSN video – MSNBC, Music Videos, Discovery, ESPN etc.

  • Multi-Media Services on Mobile Devices

    • Send and receive video clips on mobile devices

    • Watch video clips from Internet

  • Exclusive PC video content streaming

    • Exclusive pre-release movie trailers

    • Sympatico Concert Series - exclusive to Sympatico ISP subscribers

  • Fee based PC Video content streaming

    • Exclusive broadcasts of CNN, Fox Sports, BBC News etc. (e.g. RealOne)

    • VOD thru the PC of movie/video (e.g. CinemaNow. Movielink)

Mobile Devices

Modem / Wi-Fi Router

Digital Media Adapter

Home Desktop


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TV2 User Experience

Recommendations, Rating, Time Boxing A Guide That Actually Guides You!


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SFU

SFU

SFU

PON FTTH

ONT

ONT

ONT

@ OPI

SFU

ONU

copper

xDSL

PSTN

NETWORK

Technology Architecture Strategy

Edge

Core

Access

CPE

Central Office

To Video Headend

Video Content

MDU

IP

NETWORK

OLT

ATM

NETWORK

Suite

Suite

Suite

Equipment Room

xDSL

copper

ONU

ONU

  • Current MDU

  • Future SFU will be served by OPI

  • Evaluating FTTH for greenfields

  • Current MDU: ATM

  • Moving toward IP

  • QoS will be controlled at Layer 3

  • Current MDU: Proprietary

  • Moving toward IP STB

  • Standards-based enabling multiple vendors, reduce cost

  • IP will allow more convergent service creation


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Future

  • Above …

  • Interactive services

  • Video to PC (e.g., remote displays)

  • Digital photos to TV (through networked hard drive)

  • Music to the stereo (networked hard drive)

  • IP Solution

  • Video and data on single IP network

  • Standards-based IP set top box

  • ‘Convergent’ service creation opportunities

IP

IP Ethernet home

network

Internet

Gateway

Importance of IP Platform for Video

Current

Content/Apps

Network

Broadband Home

  • Video

  • Broadcast TV

  • PPV

  • Pre-IPTV

  • Video and data on separate networks

  • Proprietary STB

  • Video and data services in “silos”

ATM

Video-coax

IP

  • Data

  • Internet

  • Email, IM, Chat

Data-Ethernet

IP critical to winning the broadband home – enables cross-platform service creation with cost-effective standards-based approach


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IP / PPPoE / Ethernet

QoS

QoS

IP

Appli-

cations

Ethernet/ MPLS

Ethernet Non-Blocking (Engineered)

BRAS /

PE

Ethernet

Ethernet

CPE /

Home

Gateway

HDSL

ADSL, G.shdsl, EFM Long reach

ADSL2+, VDSL, EFM Short reach

GPON

OLT

Direct Fiber

Wireless /

Satellite

“Plug and Play” Ethernet Network

Core

Edge

Access

User

ACCESS

QoS at Layer 3

Ethernet Access

  • Once access pipe size is determined, QoS can be controlled at each end

  • Eliminate QoS complexity in the access

  • Offer a standard interface

  • Reduce complexity

  • Reduce cost

  • Easier service adaptation

  • Allow multiple vendors

Copper

Fiber

Wireless


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IPTV Advantages

Traditional TV Distribution

IPTV


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IPTV Advantages

Traditional TV Distribution

IPTV


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IPTV Advantages

Traditional TV Distribution

IPTV

IPTV Reinvents Entertainment in the Home


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Bell University Labs

Re-inventing TV in an IP World


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Bell Canada – Nation’s Leader in Communications

  • 1.4 Million subscribers nationwide

  • 19% revenue growth (03/02)

  • VDSL deployment to MDUs

  • 2 Million Internet subscribers

  • 36% sub growth (03/02)

  • Driving innovation through partnership (e.g., MSN)

  • Consumer Segment

  • $8B revenue

  • 130M client interactions/yr

  • 15M client connections

  • 12K employees

  • Local and long distance services

  • 8.5 Million local lines

  • 2.1 Billion long distance minutes

  • 3.3 Million subscribers

  • 45% share in Bell franchise; 27% national

  • 15% sub growth (03/02)

Bell is positioned to compete for and win the broadband home


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