What is Local SEO, How to do Local SEO –Uncovering Everything

1. What is Local SEO, How to do Local SEO – Uncovering Everything Search Engine Optimization (SEO) has become one of the most important strategies of modern marketing. However, the net of SEO is wide and it may become tough to get results if your business is operating locally. So to avoid such completion, Local SEO came into existence. With the help of local SEO packages,you can use targeted keywords, and create locally optimized content for your targeted geographies. In this blog, we will delve into the basics of Local SEO to understand what it is, what the benefits are, and how it works for you to learn and practice Local SEO for your business.

2. What is Local SEO? Local SEO as the name suggests is a process of improving and optimizing local presence by driving traffic and increasing the visibility, and brand awareness of your business. Local SEO commonly includes, Optimizing Business’s Google Business Profile Finding local keywords relevant to business Creating locally relevant content Local SEO is not limited to this only, there is so much more that it can do for your business especially if you have a physical location and would want to target a specific geographic area. Local SEO helps your business get into local search results pages for example if a user searches “Restaurants Near Me”, if your business is locally optimized, it will reflect on a Google search page with location, brief description, and much more. Local SEO helps your business with searches like these. If you are starting a new one, you can get the most benefit from Local SEO and a good Local SEO agency can help you with that. Why Local SEO is Important for Your Business? Do you know, that 76% of people end up visiting a business within 1 day of searching for something nearby, and on average, 28% of local searches end in a purchase within 24 hours? Local SEO can help you get all these results for your business as well. Local SEO marketing is the way, you can get the attention of the local crowd on your business. 87% of customers look online for business information, and around 12% of consumers search for local businesses every day globally. Optimizing businesses for local Google search is important as it is the most dominating search site in almost every country in the world.

3. The influence of Local SEO is not limited as the Google map search for “Shopping near me” has increased more than 100% in the past year whereas mobile searches for “store open near me have grown by 250% in the past couple of years. That’s billions of searches every day and if your business is well-optimized for Local SEO, you can drive an insane amount of traffic to your website and increase the ROI of your business. With the help of an e-commerce SEO expert, you can optimize your local SEO strategies for retail shopping businesses. How Local SEO Works? Local SEO takes a little more effort than regular SEO and it requires optimizing three main factors above Google’s usual ranking factors. These three factors of local search algorithms are- Relevance, is how close your Google Business Profile result is related to the searcher's query. Distance, is how far the user is situated while searching on Google. Lastly, Prominence, is how important your business is for potential customers who search on Google.

4. Once the search request is made by the user, Google displays two types of local search results. The first is “Local Pack” results and the other one is organic search results. An organic search result is the most common and normal blue link search result that we see on SERP on Google. Local Pack search results include Google Maps and Business Profiles, also known as Map Pack, which helps show top business listings and their location on the map at the top of the search page. For example, if a user searches for “Gym Indore”, Google shows local pack listings at the top of the SERP followed by the regular organic search results. However, Local search results on Google are not based on keywords such as city, state, or “near me” in queries but also calculate the intention of the searcher and if is local, then Google will display local results. Even if the user’s search is not explicitly local. For instance, if you are in Indore and searching for a “Women’s Salon”, Google will surely display a local pack for women’s salons in Indore. With the help of an expert local SEO agency, you can be listed at the top of SERP and can drive enormous traffic towards your website and business easily. Improve Your Current SEO Strategies with Local SEO! If you are still not convinced about the benefits of Local SEO for your business, hear us out. 97% of people search online to learn about a local company or organization, which makes Local SEO the most crucial digital marketing strategy for a local business. Just adding a pinch of Local SEO can improve your business’s overall results. So don’t wait and buy the best local SEO packages for the growth of your website and business.

5. Authors Profile Authors Profile The author of this blog is a content writer with OMR Digital. OMR Digital is one best digital marketing agencies providing solutions for your digital marketing needs. We provide strategy and solutions to all your business needs as we are the best local SEO Company. We specialize in Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Pay-per- Click (PPC), and more. So don’t wait and benefit from the knowledge and expertise of our digital marketers and get exceptional services of Local SEO for your small businesses or Big Scale business.