Social media marketing services for small businesses 7424922
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

Social media marketing services for small businesses PowerPoint PPT Presentation


  • 22 Views
  • Uploaded on
  • Presentation posted in: Advertisement

Social media marketing services for small businesses

Download Presentation

Social media marketing services for small businesses

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Social media marketing services for small businesses 7424922

What is Social Media thing

all about?

• Traditional marketing

• Nor classic advertising

• neither just a Facebook profile

It’s not…

• An integration of messages with technologies,

images, video, audio…

• Conversations that are joined by more and more

people every day

It is

Social Interactions

Consumer driven

Listening

Engagement


Social media marketing services for small businesses 7424922

Why Social Media works?

Human being is social

We love telling others, sharing contents, ideas

We tend to like what our friends like

LIKE

And will want to share it with other

friends

a matter of time

Multiple interactions are just


Social media marketing services for small businesses 7424922

Key objectives and strategy

Keeping customers engaged

with your content

Increase website traffic and

keep customers returning

Giving them the chance to

discover, engage and share

content around your SMB

Drive sales and encourage social

recommendations

How?

Bringing your SMB closer to

customers

Raise awareness around your

SMB’s website and products

Rewarding customer loyalty with

promotions


Social media marketing services for small businesses 7424922

How we can drive loyalty within the target audience?

News/updates

activity

Promotions

News/updates

activity

Launch

Promotions

Key Strategy- continuous engagement through regular content,

promotions and conversation will drive interest and loyalty.


Social media marketing services for small businesses 7424922

Blog and Forum

Active Twitter

brand page

Active

Facebook

Fan page

Social Media will give your SMB the opportunity

to reach all these online markets


Social media marketing services for small businesses 7424922

Where is your Potential

Audience?

Twitter

YouTube

Facebook

Blogs

Photo Sharing applications

Your Small Business will join these online conversations with its own

personality and tone of voice


Social media marketing services for small businesses 7424922

Content strategy

Creativity

Inspiration

High quality

The capacity of creating

something new and

valuable or an unique

idea. As artists or art

lovers, most of the

community will require

this sentiment coming

from artworkme

Related to the previous

content, your

community will look

forward to some

inspiration, a sudden

creative burst that

could let them show up

their artistic genius

Both, Creativity and

Inspiration will be

improved with a high

quality feel to be

spread through the

campaign. artworkme

is high quality itself


Social media marketing services for small businesses 7424922

Social activation

Once we’ve defined the content to communicate, we have to determine

how to communicate it and where, according to our previous research.

The campaign will be focused on two different pillars

A. Your community

Social Networks

B. Amplification

Influencer Blogs & Advocates

They will help us out to spread the word, so their role and value for us is crucial. As opposed

to Your Community, there will be no brand control over the post’s content though


Social media marketing services for small businesses 7424922

Spread Your SMB

Every time a campaign is launched, it can be cross promoted through all

channels (old and new)

Your SMB Website / Blog

Customer

Newsletters

Own social

platforms

Promotions

Top 3 Blogs

promotional

posts

Social & PPC Ads


Social media marketing services for small businesses 7424922

Spread the word

Your SMB Web /

Blog

Newsletters

Among channels

Blog post released for

every campaign we

launch

Restricted use. Newsletters

are needed and we’ll use

them but we can’t let fans

think it is spam.

Only 2-3 newsletters in 6

months.

Cross social promotions

among platforms is

essential.

Button / link to that

campaign, to allow

readers to easily

participate

What happens on

Facebook will be tweeted

and pictures shared on

Instagram.

Top 3 Key Influencer

Blogs

Social & PPC Ads

• For biggest campaigns

we’ll try to agree 2 or

3 paid guest posts on

the most influencer

blogs and also work

with advocates.

Perfect way to advertise

your fan page and website

.

You’ll only pay for every

potential fan and customer

actually clicking on the

advert.


Social media marketing services for small businesses 7424922

Amplification

Influential blogger strategy

All bloggers, either professionals or amateurs, often write about brands. Their opinion is heard by quite

a lot. Their increasing online influence makes a good relationship with them decisive for brand

marketers.

Blog outreach currently is really important for brand exposure.

• Once a month, a KI blogger will review an

artworkme product. Post will be also launched

on Facebook and Twitter

Reviews

Blog

event

• An offline event with KI bloggers will

ostensibly increase the possibility to succeed

• One event with 10 bloggers by the end of the

current social media campaign


Social media marketing services for small businesses 7424922

Let’s recap…

Twitter

Vouchers

news

Content

+

Actions

Facebook

Contests

app

“Live Art”

Event

Promos

Instagram

Constests

Influencers: reviews + comments


Social media marketing services for small businesses 7424922

Measuring progress

Having metrics to guide you and measure progress against is very important for success. Measuring how

many people are visiting your site is the most common way to know if your social media campaign is

working, but that’s only one portion of the metrics pie

Visitors: how many + where

are they coming from

How often they visit your

website

Website

What browsers they use

Mobile reporting

Tracking brand sentimentFollower + fans growthTracking comments, mentions and

Engagement

“people talking about it”

Tracking social media ROI via Google

Analytics

Tacking traffic coming from every activity of your

social media campaign

Tracking the potential

future customers

R.O.I.

A complete custom report after every social action


Social media marketing services for small businesses 7424922

VISIT US

SOCIAL

7 HEK Compound Mahakali

Road opp. Indian bank

Andheri (E) 400093

facebook.com/digitactix

@digitactix

MAIL

WEB

[email protected]

www.digitactix.com


  • Login