Willamette Valley Region RCMP Program January 1, 2007 - June 30, 2008 October 23, 2006. Overview of Region. The region includes Linn, Benton, Polk, Marion, Yamhill Counties and portions of Lane and Clackamas Counties. It stretches from the Coast Range to the Cascade Range.
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#1: Build awareness and create overnight stays in the region from the Sacramento, California market using wine as the feature interest.
#2: Explore and develop experience-based travel itineraries that include lodging with key related niche markets such as bird watching, golf, heritage tourism, outdoor adventure, agri tourism and coordinate marketing the new packages in West Coast area.