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Kuoni Academy of Travel. An Introduction to Travel & Tourism-World wide. Largest Industry in the world. In 2005 more than 850 million travelled as International Tourists and millions of tourists as Domestic Tourists.

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slide2

An Introduction to

Travel & Tourism-World wide

  • Largest Industry in the world.
  • In 2005 more than 850 million travelled as
  • International Tourists and millions of tourists as Domestic Tourists.
  • The 450 Billion $ World Tourism Industry employs 11% of the global workforce
  • One job is created every 2.4 seconds in the Tourism Industry Worldwide
slide3

Travel & Tourism is a key factor in the

  • Economic Development of most countries
  • This sector has the highest multiplier effect
  • in terms of jobs. One direct job creates 11
  • indirect jobs
  • Therefore
  • Requirement of ‘Trained Manpower’ in
  • various sectors of Travel & Tourism is very
  • vital.
slide4

An Introduction to

Travel & Tourism - India

  • In next 10 yrs India’s Travel & Tourism
  • demand growing by 10.9% per annum-one
  • of the highest in the world(WTTC)
  • Tourism sector provides employment to
  • 10 million people directly and another
  • 24 million indirectly
  • Tourism is the 3rd largest Gross Foreign
  • Exchange earner in the country after
  • Gems & Jewellery and Textiles
slide5

India is shinning in top 10 lists of Travel

  • and Tourism economies in the world .This
  • year(2004)India has been placed 2nd among
  • the fastest growing Tourism economies
  • followed by China
  • One is every 18 jobs created in from Travel & Tourism Industry
  • India is emerging as a preferred destination
  • – as per “Lonely Planet” recent Survey
  • (source WTTC)
slide6

Tourism sector is one of the

  • largest employment generator
  • 10 Million
  • Jobs
  • on offer
  • in the Travel & Tourism Industry
  • in next 10 yrs in India
  • ……lets make YOU part of the same
  • (source WTTC)
why a t t program
Why a T&T Program

Source:http://www.wttc.org/2004tsa/tsapdf/India.pdf

does it have a future
Does it have a Future

Source:http://www.wttc.org/2004tsa/tsapdf/India.pdf

does it have a basis
Does it have a Basis

Source:http://www.wttc.org/2004tsa/tsapdf/India.pdf

which other industry provides
Which Other Industry Provides
  • Multiple Options
  • Growth Oppurtunity

TRAVEL BPO

- ebookers

- AMEX

- International Airlines

- Domestic Airlines

Tour Operators

- Large International

- Large Domestic

- Private operators

- Event Managers

- Hotels

+

  • Airline Ticketing
  • Domestic
  • International
  • Travel Agents
  • Airport Counters
  • Hotel Counters
  • Travel Agent (business)

Trade Bodies

- State Level

- National Level

- International Level

Airlines

- Ground Staff

- Ticketing

- Customer Service

And probably the one place

You are sure to meet your

Favourite celebreties……

what skill is needed for this industry
What Skill is needed for this industry
  • Ticketing Knowledge
    • Geography
    • Fares, Routes
    • Ticketing Rules
    • Documentation required for Travel
  • Understanding Needs of a Traveller
    • Tourism Packages
    • Budgeting, Hotels and bookings
what programs are being launched
What Programs are being Launched
  • Ticketing Knowledge
    • Geography
    • Fares, Routes
    • Ticketing Rules
    • Documentation required for Travel
  • Understanding Needs of a Traveller
    • Tourism Packages
    • Budgeting, Hotels and bookings
slide13

Kuoni Travel Group

•Established in 1906

  • Headquartered in Switzerland
  • USD 3 Billion company
  • Employs over 8300 people in 28 countries

Core Activities

• Outbound Leisure Travel

• Inbound Travel

• Business Travel

slide14

Kuoni Travel India

•100% subsidiary of USD 3 Billion Swiss

Travel giant – The Kuoni Travel Group.

•Owns brands like SOTC, SITA & BTI

•Offer Visa Facilitation Services to US

Embassy,UK, Dubai, AUS, NZ,France ...

•Principal Agent for Western Union Money

Transfer

•Employs over 1600 staff located in 114

offices

slide15

Kuoni Academy of Travel

•A training initiative of India’s largest Travel

Company - Kuoni Travel (India) Pvt. Ltd.

•Centres in Delhi, Mumbai, Bangalore Chennai,

Hyderabad

•More than 1000 fresh Travel Aspirants in various

Programmes

•Authorised Training Centre (ATC)

for IATA/UFTAA, Montreal courses

•Authorised Training Centre for City & Guilds,UK

for Travel & Tourism Courses

slide16

Career Prospects in

Travel & Tourism Industry

  • Approx. 10% of global work force employed with travel and
  • tourism sector.
  • Job opportunities available in the following segments of this
  • Industry
    • Travel Agencies - Car Rental Companies
    • Airlines - Cruise liners
    • Tour Operators -Tourist Guides
    • Hotels - Travel Academy\'s/Institutes
    • Airports -BPO
    • Tourist Information Offices - Incentive Travel
    • -Conference & Convention Centres
    • -Multinational Companies with large volumes
slide17

KAT Courses in Travel & Tourism

  • Kuoni Post Graduate Diploma in
  • Travel and Tourism Management
  • Kuoni Diploma in Travel &
  • Tourism Management
  • Kuoni Airline Diploma
  • City & Guilds(UK) Diploma in International
  • Tourism
  • Coaching for IATA/UFTAA Foundation
  • Course
slide18

Industry Training for

•Air Sahara

Over 200 staff already trained - Nationally

•Jet Airways

Over 150 staff already trained - Nationally

• Travel Agents Association of India (TAAI)

Workshops for members - Nationally

• GE - Travel Call Centre for Air Canada

At our Hyderabad Centre

slide19

Kuoni Academy of Travel

KeyAdvantages

  • Courses designed, created and continuously
  • enhanced by Industry Leaders and Academicians
  • Superlative Training Techniques – the cutting
  • edge
  • Highest standards of Entrance level and
  • Certification
slide20

Unique Placement Programme

  • Kuoni networking in the Industry
  • KAT students are preferred
  • Kuoni In-house demand is increasing
  • Campus Interviews are organised prior to
  • completion of the Course
kuoni 1 year diploma travel tourism management
Kuoni 1 Year DiplomaTravel & Tourism Management
  • Program Description
    • Provide education & training to students to become skilled professional in various careers available in Travel & Tourism industry.
    • The course is especially designed to suit those who have completed secondary school education (10+2) or pursuing Under-Graduate course as part – time students.
    • The course is also Valuable for those already working in the Travel & Tourism Industry, who may like to upgrade their knowledge and skills in the tourism sector.
kuoni 1 year diploma travel tourism management23
Kuoni 1 Year DiplomaTravel & Tourism Management
  • Program Pedagogy (Learning Methodology)
    • Interactive On Site Learning (Studio Based)
    • 160 Hours
    • Batch II (Timings 2 to 5 pm, Tuesdays and Fridays)
    • Split over 2 semesters
    • Leads to Diploma from Kuoni Academy of Travel
  • Optional CRS
    • Training at Kuoni campuses at 5 Metros
    • Soft Skills training and Personality Development
    • Interviews for Internships
    • Placement Assistance
kuoni 1 year diploma travel tourism management24
Semester A

International Air Fares & Ticketing (IATA/UFTAA based)

Domestic Ticketing

Domestic Fares

World Geography

Semester B

Tourism Industry

Tourism product & Cultural Trends

Tourism Marketing

Travel Agency Operations

Kuoni 1 Year DiplomaTravel & Tourism Management
kuoni 1 year diploma travel tourism management25
Kuoni 1 Year DiplomaTravel & Tourism Management
  • Important Points
    • Dates: Last Date of Admission 24th Mar’06

Orientation : 28th Mar’06

    • Direct Admission
    • Checklist part of Prospectus
    • Application fee of Rs. 1,000/-
    • In case of large enrollments 2nd batch is also possible
kuoni program on computer reservation system crs
Kuoni-Program on Computer Reservation System(CRS)
  • Students will be taught the following during the program:
    • Computer Reservation System (Galileo)
    • Document Production
    • Corporate Communication
    • Personality Development
    • Award of Additional Certificate: Students will be awarded an additional certificate as follows: "Certificate in Computer Reservation System"
kuoni 1 year diploma travel tourism management27
Course Fees

Tier I – Mumbai and Delhi(NCR) only – Rs. 41,000

Tier II –Rs. 31,000/- for all the other cities

CRS (Optional)

As per Kuoni Fee at the time of enrollment- Currently Rs. 5,000/-

Kuoni 1 Year DiplomaTravel & Tourism Management
program highlights
Program Highlights
  • On-the-job training from Kuoni Academy of Travel
    • Institute is approached for on-the-job-training by reputed Travel Companies affording excellent exposure and learning experience besides giving students an opportunities for job placement. However, it is subject to availability to clearance of the interview and attending the CRS module. Most of the OJTs will be Metro Based
  • Placement Assistant by Kuoni Academy of Travel
    • KAT constantly updates students with the positions available in the Travel & Tourism Industry and provides placement assistance.
kuoni airline certificate 6 months
Kuoni Airline Certificate(6 months)
  • Program Description
    • The Kuoni Airline Certificate is designed to provide an overview and equip students in various skills necessary for a professional approach to work in an Airline / Travel Agency.
    • The course has been designed to suit those who have completed higher secondary (10+2) education or equivalent. The main objective of this program is to help students pursue a systematic study of the subject as a career.
    • All through, the approach has been to provide a simple and comprehensive outline of the relevant areas. The course has been divided into thirteen modules, each dealing with the core modules like passenger Air Tarriff (PAT), Travel Geography, Global Indicators (GI), Currency Conversions, Billing & Settlement Plan (BSP), etc.
    • Stimulus materials of various kinds like charts, maps, photographs, tables, etc liberally supplement the text of each chapter. All of which serve to present graphically the given information on each of the topics.
kuoni airline certificate 6 months30
Kuoni Airline Certificate(6 months)
  • Program Pedagogy (Learning Methodology)
    • Interactive On Site Learning (Studio Based)
    • 80 Hours
    • Batch I (Monday & Wednesday , 3:00- 5:00p.m. )
    • Split over 13 modules
    • Leads to Certificate from Kuoni Academy of Travel
  • Optional CRS
    • Training at Kuoni campuses at 5 Metros
    • Soft Skills training and Personality Development
    • Interviews for Internships
    • Placement Assistance
kuoni airline certificate 6 months31
Modules

The Business Environment of the Travel & Tourism Industry

Geography in Travel Planning

Travel Formalities

Land Transport- Rail

Land Transport – Car and Camper

Water Transport – Ferry

Tour Packages

Hotels

Air Transport Essentials

Customer Service

Technology in Travel Industry

Air Fare and Ticketing

Electronic Booking Tools Training CD-ROM (for IATA enrolled students only)

Kuoni Airline Certificate(6 months)
kuoni airline certificate 6 months32
Kuoni Airline Certificate(6 months)
  • (*)This certification also prepares you to take the two-paper examination of IATA / UFTAA. On successful completion of these examinations, you become a qualified holder of the IATA/UFTAA International Travel and Tourism Foundation Level Diploma. You will also be able to add the letters "DTTC" (Diploma in Travel and Tourism Consulting) after your name.
kuoni airline certificate 6 months33
Kuoni Airline Certificate(6 months)
  • Important Points
    • Dates: Last Date of Admission 20th Apr’06

Orientation : 26th Apr’06

    • Direct Admission
    • Checklist part of Prospectus
    • Application fee of Rs. 1,000/-
    • In case of large enrollments 2nd batch is also possible
kuoni program on computer reservation system crs34
Kuoni-Program on Computer Reservation System(CRS)
  • Students will be taught the following during the program:
    • Computer Reservation System (Galileo)
    • Document Production
    • Corporate Communication
    • Personality Development
    • Award of Additional Certificate: Students will be awarded an additional certificate as follows: "Certificate in Computer Reservation System"
kuoni airline certificate 6 months35
Course Fees

17,200/-

CRS (Optional)

As per Kuoni Fee at the time of enrollment- Currently Rs. 5,000/-

Kuoni Airline Certificate(6 months)

(*) – For IATA / UFTAA examinations the candidates will have to send a DD in favour of “Kuoni Travel (India) Pvt. Ltd.” payable at Delhi as the requisite fee to KUONI in INR for remittance to IATA/ UFTAA in Montreal to appear in the examination. The current fee payable is approx Rs. 18000/- and will be in addition to the above mentioned Program Fee

program highlights36
Program Highlights
  • On-the-job training from Kuoni Academy of Travel
    • Institute is approached for on-the-job-training by reputed Travel Companies affording excellent exposure and learning experience besides giving students an opportunities for job placement. However, it is subject to availability to clearance of the interview and attending the CRS module. Most of the OJTs will be Metro Based
  • Placement Assistant by Kuoni Academy of Travel
    • KAT constantly updates students with the positions available in the Travel & Tourism Industry and provides placement assistance.
why students should go for vocational programs
Why students should go for Vocational Programs

Source: TOI, New Delhi 22.06.2005

vocational vs professional programs
Professional

MBA, BE, CA etc

Bright, talented

Clear about Future

High Salary

Confident

Sloggers – work hard

Vocational

T&T, Secratarial, Auto Engg., Nursing

Dropouts, Below Avg. students

Undecided about future

Business Minded

Not Salary alone but other benefits

Confident, Extroverts

Enjoy Life

Vocational Vs ProfessionalPrograms

Source: TOI, New Delhi 22.06.2005

who does a vocational program
Who does a Vocational Program
  • School/College Drop-outs
  • Below average academic background
  • Work and then start a business
  • Worried parents – know that MBA is a waste of money and graduation will not fetch job
  • Don’t have money to do an expensive money
  • Want to start earning as soon as possible
  • Are working in the Industry and want to tap the oppurtunities
  • Do not want to join family business but are not academically strong as well

Source: TOI, New Delhi 22.06.2005

walk in generator
Walk In Generator

Advertisement

Paper Inserts

Banners

Seminar on Jobs in Travel Industry

map the areas where you would find the target group
Program for Students

Colleges

Library

Coaching Institutes

Call Centre Training Institutes

Hot – Spots of the city

Working for a Travel Agent

Working Part time at a Restaurant

Map the areas where you would find the Target Group
slide42

Enquiry

    • Telephone Call
    • Walk-Ins
  • Greet
    • Good (Morning/Afternoon/Evening) DiRECWAY
    • Introducing yourself
    • Ask “How can I help you” ( Make him comfortable to inquire his doubts.)

Prepare in advance

    • Be mentally prepared to expect a telephonic enquiry on the day of the advertisement. (Provide Landline)
    • Before you receive/make the call, write down the points you want to cover in your conversation. This will help you to avoid rambling.
    • Within the first few minutes you have to find out whether you are talking to the right person. Remember, spare your efforts for the decision-maker or the influencer.
basics of counseling
Basics of counseling

Opening

Introduction

Need Analysis

Questioning

Offer

Product Proposition

Objection

Propose Solution

Negotiation

Overcome Negotiation

Register the Participant

walk ins
INDUSTRY SCENARIO

GAP IN DEMAND & SUPPLY

NEED FOR KNOWING ENGLISH

TALK OVERALL SCENARIO

BRAND ( DiRECWAY & KUONI)

PIONEER / LEADERSHIP

MILESTONES

FRONT OFFICE AIDES

DISPLAY FLIER

MAKE HIM GO THROUGH THE BROCHURE

UNIQUE SELLING PROPOSITIONS (USPs)

PRODUCT – TRAVEL - TOURISM

ACADEMIC PARTNERS – KUONI

FREQUENTLY ASKED QUESTIONS (FAQs)

METHODOLOGY

TOPOLOGY

TECHNICAL QUERIES

PLACEMENTS

NATIONAL LEVEL ASSISTANCE

LOCAL LEVEL ASSISTANCE

TECHNOLOGY DEMO

LIVE

ARCHIVE

CLOSING

PROSPECTUS SALES

APPLICATION FORMS

REGISTRATION & PAYMENT RECEIVED

Walk - Ins

Part - I

Part - II

how to sell travel tourism
HOW TO SELL Travel & Tourism.
  • How to Contact?
    • Generate Walk Ins
      • College Show
      • Road Shows
      • Exhibitions and Education Fairs
      • Global Seminar – Invite Prospects
how to sell travel tourism46
HOW TO SELL Travel & Tourism.
  • How to present the benefit?
    • Know your customer and then pitch your product benefits. (Understand why they want to join Travel & Tourism Program and then build your sales pitch)
      • JOB Prospects; Glamour Industry; etc …
    • Do Not Over Commit
      • Job
      • Academics
how to sell travel tourism47
HOW TO SELL Travel & Tourism.
  • Common Objections:
      • Course Fees is High.
        • Yes Because we are KUONI
        • We provide High Quality Courseware, Best Faculties and the program prepares you for the Ticketing Test of IATA.
      • Placement Guarantee????
        • No we don’t provide Placement Guarantee but we do give Placement Assurance through our Placement Cell.
        • Please show him the Placement List
      • Starting Salary:
        • 5k – 15k, depending upon the job area and Candidate Profile.
      • Future Prospects:
        • Air Hostess/Stewart -- Purser –Trainer
        • Airport Job – Exe –Manager – Sr. Mngt
        • Journalism – Journalist -- Entrepreneurs
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