Gail Milton, Program Manager, Address Management, USPS ® Patrick Whitehouse, Brand Manager Presort, Endicia - PowerPoint PPT Presentation

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The Essentials of Great Addressing National Postal Forum April 11-14, 2010. Gail Milton, Program Manager, Address Management, USPS ® Patrick Whitehouse, Brand Manager Presort, Endicia. QUALITY ADDRESSING PROFESSIONAL CERTIFICATE.

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The Essentials of Great Addressing

National Postal Forum April 11-14, 2010

Gail Milton, Program Manager, Address Management, USPS®

Patrick Whitehouse, Brand Manager Presort, Endicia


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QUALITY ADDRESSING PROFESSIONAL CERTIFICATE

This session qualifies as one of the four Addressing sessions in addition to the Monday, April 12th General Session needed for theAddress Quality Specialist Certificate!


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Why is Great Addressing Important?

  • Acquire customers

  • Retain existing customers

  • Increase response rate

  • Keep postage costs in check


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Total Address Quality

TM

ACS

ANKLink®

NCOALink®

AEC / AECII®

SuiteLink™

LACSLink® / DPV®

CASS Certified™ Software

Update

Validate

Standardize


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TM

ACS

ANKLink®

NCOALink®

AEC / AECII®

SuiteLink™

LACSLink® / DPV®

CASS Certified™ Software

Products to Use to Achieve Quality Addressing

Update

Validate

Standardize


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STANDARDIZE

What is a Quality Address?

A quality address is defined as Allnecessary elements are complete and correct…

  • Secondary identifier

  • Secondary number

  • City

  • State

  • ZIP+4® code

  • Pre-directional

  • Primary address number

  • Street name

  • Street suffix

  • Post-directional


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STANDARDIZE

What Is A Standardized Address?

Address elements are printed on envelope in standard format:

  • Format all lines of the address with a uniform left margin

  • Uppercase letters are preferred on all lines of the address block

  • Fully spelled out, or abbreviated words using USPS® standard abbreviations

    • www.usps.com

    • ribbs.usps.gov

      • Publication 28, Postal Address Standards


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STANDARDIZE

Address Readability

  • Two of the most important factors in typesetting are:

    • legibility(measures whether type face characters can be perceived and distinguished from one another)

    • readability(measures how easily and quickly typeset words can be read)

  • Simple Sans Serif type styles with uniform stroke width are best for OCR processing

    THIS IS NOT A GOOD FONT (Times New Roman)

    THIS IS A GOOD FONT (Arial)


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Can You Recognize A Bad Address?


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Physical Address UAA

Common Address Quality Problems

ACME PRODUCTS

4759 WESTERN ST

NEW YORK NY 10022-5279

398

CARL SHULER

LAKE ST APT 3A

CHICAGO IL 60614-1910

CARL SHULER

1414 LAKE ST APT

CHICAGO IL 60614-1905

CARL SHULER

PO BOX

CHICAGO IL 60614-1910

CARL SHULER

1914 LAKE ST APT 3A

CHICAGO IL 60614-1910

CARL SHULER

1414 LARK ST APT 3A

CHICAGO IL 60614-1910

CARL BROWN

1414 LAKE ST APT

CHICAGO IL 60614-1910

226

Millions of Pieces

134

56

47

48

Missing Apt or Ste Number

Incorrect Number

Incorrect Recipient

Missing Number

Missing RR or Box Number

Incorrect Street Name


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TM

ACS

ANKLink®

NCOALink®

AEC / AECII®

SuiteLink™

LACSLink® / DPV®

CASS Certified™ Software

Products to Use to Achieve Quality Addressing

Update

Validate

Standardize


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VALIDATE

DPV® Product

  • Confirms the existence of a deliverable address

  • Identifies a commercial mail receiving agency

  • Improves address assignments

  • Helps to reduce UAA

Is 249 High St in ZIP™ Code 94301 a valid address?

Yes or No


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VALIDATE

LACSLink® Product

  • Provides a database of municipality-introduced address changes

  • The data is provided by USPS® through the LACSLink® product

    • Conversions come into their database from postal carriers and municipalities

  • Updating the addresses using LACSLink data ensures deliverability and prevents further UAA mail


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Old

62 Capital Ln

137 W 48th St FL 42

153 Adams St Apt 1

3905 Saratoga Dr

RR3, Box 418

New

665 Capital Ln

137 W 48th St Ste 4201

153 Adams St Apt A

1402 Shannon Dr

418 Whiteoaks Ln

LACS Examples


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SuiteLINK™Product

  • Improves address assignments to business addresses by adding known secondary (suite) numbers

  • Provided a business name and an associated ZIP + 4® coded address that matches to a high-rise default, the SuiteLink process will return the appropriate suite number when available.


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VALIDATE

AEC & AECII® Service

  • AEC provides a crucial “last resort” approach to stubborn addresses

    • USPS® service to help correct addresses that CASS Certified™ software cannot fix

  • AECII expands AEC processing

    • Leverages Delivery Force Knowledge™ for addresses that AEC cannot correct


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In

5627 Route 10North

2201 101 Roslyn Ave

1161 S Main St

500 E College Pkwy #J342

Out

5627 State Highway 10

2201 Roslyn Ave Apt 101

116 ½ S Main St Apt A

20 College Pkwy Apt 342

AEC Examples


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TM

ACS

ANKLink®

NCOALink®

AEC / AECII®

SuiteLink™

LACSLink® / DPV®

CASS Certified™ Software

Products to Use to Achieve Quality Addressing

Update

Validate

Standardize


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UPDATE

NCOALink® Service

  • A pre-mailing move update method leveraging USPS® provided data

  • Data delivery from USPS to certified licensees

  • Three levels of usage for certified licensees:

    • End User Mailer(18 months of data updated monthly)

    • Limited Service Provider(18 months of data updated weekly)

    • Full Service Provider(48 months of data updated weekly)


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UPDATE

ANKLink® Service

  • A valuable add-on to NCOALink® Limited Service Providers and End User Mailers

  • Provides an indicator that a move has occurred in months 19 through 48

    • Does not contain the actual new address

  • Allows for more value out of move update processing

    • Only the flagged addresses need to be sent to a 48-month NCOALink Full Service Provider


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UPDATE

ACS™ Service

  • Post-mailing service provided by the National Customer Support Center (NCSC)

  • Participants include an identification code on the mailpieces and receive the change-of-address directly from the USPS®

    • Available electronically via download, media, and hardcopy

ACS customer code provided by Postal Service™

#BWNFXZT

#P123456789 2572X 7 #

JOHN E SMITH

916 N 5TH ST APT 3

SPRINGFIELD IL 62702-5288

ACS key line provided by the mailer for nixies


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UPDATE

OneCode ACS® Typical Mailpiece

Intelligent Mail® Barcode

ABC Company

123 Main St

Memphis TN 38101-1234

INTELLIGENT MAIL & ADDRESS QUALITY

6060 PRIMACY PKWY STE 101

MEMPHIS TN 38188-0001


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Summary

  • The quality of your address data directly affects the deliverability of your mail!

  • USPS® provides an extensive suite of existing address quality products and services; check out ribbs.usps.gov.

  • USPS is committed to continuous address hygiene improvements to enhance the value of mail.

  • Small efforts can bring big results!


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Essentials ofGreat Addressing

TM

ACS

ANKLink®

NCOALink®

AEC / AECII®

SuiteLink™

LACSLink® / DPV™

CASS Certified™ Software

Update

Validate

Standardize


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Definitions

DPV® –Identify inaccurate or incomplete addresses

LACS –Locatable Address Conversion System. Automated process of obtaining new address when the address has been changed by the local planning authority or building management

SuiteLink™ –Improves address assignments to business addresses by adding known secondary (suite) numbers

AEC –Address Element Correction. Corrects and standardizes address elements on the worst addresses not resolved by CASS™

NCOA –National Change of Address. Aids mailers in identifying address changes before mail enters the mail stream

ANK –Attempted Not Known. For NCOALink limitied service providers and end user mailers. ANKLink® is an enhancement to the existing 18 month NCOALink® product. ANKLink provides an additional 30 months of COA information.

ACS™ –Cost effective means of obtaining accurate change of address information

UAA –Undeliverable As Addressed


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  • Knowledge Validation

  • A standardized address is defined as having all the necessary elements required, correct & complete.

  • Answer 1: True

  • Two of the most important factors for address recognition are legibility and readability.

  • Answer 2: True

  • The deliverability of your mail is directly affected by the quality of your address data.

  • Answer 3: True


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Speaker Schedule

Monday

How Government Agencies Use Address Quality to Better Serve the Community

Gail Milton/Mike Sexson – Period 5, 10:00 am – 11:00 am

Your Software is Talking–Are You Listening?

Jim Wilson/Chris Lien – Period 6, 11:00 am – 12:00 pm

The Essentials of Great Addressing

Gail Milton/Patrick Whitehouse – Period 7, 2:00 pm – 3:00 pm

Tuesday

What are “Bad” Addresses & What Do You Do With Them – Exactly?

Wanda Key/Wanda Senne – Period 10, 10:00 am – 11:00 am

Wednesday

Move It or Lose It

Charles Hunt/Marty McGuire – Period 15,10:00 am – 11:00 am

Stump the Experts with Your Undeliverable Mail

Jim Wilson/Charles Hunt – Period 17, 3:30 pm – 4:30 pm


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