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Team Dodgers Spring 2008. Agenda. History Industry Overview Business Model Sources of Competitive Advantage Challenges Initiatives Recommendations. History. 1996 - Started by Sergey Brin and Larry Page 1997 - Named “Google” 1998 - Presented its discovery at the

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team dodgers spring 2008
Team Dodgers

Spring 2008

agenda
Agenda
  • History
  • Industry Overview
  • Business Model
  • Sources of Competitive Advantage
  • Challenges
  • Initiatives
  • Recommendations
history
History
  • 1996 - Started by Sergey Brin and Larry Page
  • 1997 - Named “Google”
  • 1998 - Presented its discovery at the

World Wide Web Conference

  • 1999 - Raised almost $30 million in funding
  • 2004 - Went public

- 19,605,052 shares offered at $85 per share

- Raised $1.6 billion

  • 2004 - Launch of its Orkut product
  • 2006 - Most expensive purchase of its history

- $1.65 billion purchase of online video-sharing site

YouTube

history4
History
  • Sergey Brin – former company’s chairman

 the president of technology

  • Larry Page – former CEO of Google

 president of product

  • Eric Schmidt – hired in 2001 as Google’s new CEO
industry overview
Industry Overview
  • Key players
    • Yahoo!
    • MSN
    • AOL
industry overview6
Industry Overview
  • Key success factors
    • Paid listings
    • Cost per click model
industry overview8
Industry Overview
  • Network Effect
business model
Business Model
  • Core businesses – sponsored search engine services and advertising
  • Related diversification
    • All businesses are linked and in the search industry
sources of competitive advantage
Sources of Competitive Advantage
  • Organizational Structure and Structure
    • Dual-Class Equity Structure
      • Designed for stability over the long term
      • Supports Google’s innovative approach to business
sources of competitive advantage12
Sources of Competitive Advantage
  • Corporate Values
    • Philosophy, Ten Golden Rules
    • Managing Innovation
challenges
Challenges
  • Manage uncertainty through diversification
    • Young, evolving industry
  • Threat of consolidations
initiatives
Initiatives
  • Web search
    • To maintain the “network effect”
  • New search domains
    • Google Knol
    • Android
recommendations
Recommendations
  • Free Wi-Fi throughout metropolitan areas
  • Continue focusing on innovation
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