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Team Dodgers Spring 2008. Agenda. History Industry Overview Business Model Sources of Competitive Advantage Challenges Initiatives Recommendations. History. 1996 - Started by Sergey Brin and Larry Page 1997 - Named “Google” 1998 - Presented its discovery at the

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Team Dodgers

Spring 2008


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Agenda

  • History

  • Industry Overview

  • Business Model

  • Sources of Competitive Advantage

  • Challenges

  • Initiatives

  • Recommendations


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History

  • 1996 - Started by Sergey Brin and Larry Page

  • 1997 - Named “Google”

  • 1998 - Presented its discovery at the

    World Wide Web Conference

  • 1999 - Raised almost $30 million in funding

  • 2004 - Went public

    - 19,605,052 shares offered at $85 per share

    - Raised $1.6 billion

  • 2004 - Launch of its Orkut product

  • 2006 - Most expensive purchase of its history

    - $1.65 billion purchase of online video-sharing site

    YouTube


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History

  • Sergey Brin – former company’s chairman

     the president of technology

  • Larry Page – former CEO of Google

     president of product

  • Eric Schmidt – hired in 2001 as Google’s new CEO


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Industry Overview

  • Key players

    • Yahoo!

    • MSN

    • AOL


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Industry Overview

  • Key success factors

    • Paid listings

    • Cost per click model


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Industry Overview

  • Network Effect


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Business Model

  • Core businesses – sponsored search engine services and advertising

  • Related diversification

    • All businesses are linked and in the search industry



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Sources of Competitive Advantage

  • Organizational Structure and Structure

    • Dual-Class Equity Structure

      • Designed for stability over the long term

      • Supports Google’s innovative approach to business


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Sources of Competitive Advantage

  • Corporate Values

    • Philosophy, Ten Golden Rules

    • Managing Innovation


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Challenges

  • Manage uncertainty through diversification

    • Young, evolving industry

  • Threat of consolidations


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Initiatives

  • Web search

    • To maintain the “network effect”

  • New search domains

    • Google Knol

    • Android


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Recommendations

  • Free Wi-Fi throughout metropolitan areas

  • Continue focusing on innovation



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