Small is Big - PowerPoint PPT Presentation


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18/03/2008. Indian Economy. Source: Business Standard 1/03/08. 18/03/2008. The Indian Consumer - Age. Source: IRS 2007. 18/03/2008. Market Classification. The Globals: Who buy the most expensive consumer productsThe Strivers: Who buy the bulk of all consumer goods marketed in IndiaThe Seekers: Who own some durables especially, televisions and small home appliancesThe Aspirers: Who possess the most basic durables such as transistor radios, bicycles, and aspire for the restThe Deprived: W9458

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