Hans vestberg executive vice president and head of business unit global services
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Vendors must provide more than technology. Hans Vestberg Executive Vice President and Head of Business Unit Global Services. Exciting opportunities. Communication for all. Broadband everywhere. Internet goes mobile. Mobile traffic continues to grow... .

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Hans vestberg executive vice president and head of business unit global services l.jpg

Vendors must provide more than technology

Hans Vestberg

Executive Vice President and Head of Business Unit Global Services


Exciting opportunities l.jpg
Exciting opportunities

Communication for all

Broadband everywhere

Internet goes mobile


Mobile traffic continues to grow l.jpg
Mobile traffic continues to grow...

Global cellular reported subscriptions

Traffic in mobile networks

Mobile data traffic

Mobile Internet

Mobile Office

TV streaming/ video telephony

Music and other downloads

High growth markets

Subscriptions (million)

Voice traffic

Mature markets

Terabyte


With data soon exceeding voice l.jpg
...with data soon exceeding voice

Global cellular reported subscriptions

Traffic in mobile networks

  • 27% of UK 3G users download 4 songs/month

  • > 100 operators have launched mobile TV

  • $ 300 m. mobile TV revenue at World Cup

  • 41.5 m. interactive SMS in American Idol

  • China Mobile 3 b. SMS on New Years Eve

2010

Mobile data

High growth markets

Subscriptions (million)

Mobile Voice

Mature markets

Terabyte

Mobile data to pass voice 2010 - fixed data passed voice 2000


Industry transformation convergence l.jpg
Industry transformation/convergence

mobility

3G/Wireless Internet

Wireless/Cellular

MMM

Wireline

New

Telecoms

Industry

ISDN

WAP

Telecom Industry

PTN

PSTN

Intranet/Internet

Carrier class

PC-WAN

WWW

PC-LAN

The Converged

Industry

PC/Servers

desk top computing

Computer Industry

main frames

electronic

publishing and entertainment

Media Industry

Ericsson illustration from 1997


Consumers demand 3 aspects of convergence l.jpg
Consumers demand3 aspects of convergence

Convenience and ease of use

Always Best Connected

Reliability andsecurity

User services

Devices

Network


Major operator challenges l.jpg

Wireless networks

Wireline networks

Data/IP networks

Cable TV networks

Service network

Full Service Broadband

Major operator challenges

Create business growth

Manage network evolution effectively

New: behavior, business models, partners, technology, suppliers, subscribers, services, offerings,…


Ericsson the business partner l.jpg
Ericsson the business partner

Operator

ManagedServices

Consulting

PrimeIntegrator

  • 23,000 employees in over 140 countries

    • - 16,500 close to customers

    • - 6,500 in Global Services Delivery Centers

  • Additionally ~12,000 resources from partners

  • Network rollout

  • Network design

  • Education

  • Customer support

  • Managed operation and hosting

  • Systems integration

  • Business and technology consulting

Access products

Coreproducts

Service layer platforms

Mobile platforms

Global best practices - tools, methods and processes


Managed services offerings l.jpg
Managed Services offerings

Operations

Capacity & Coverage

Hosting

  • Design, build, operate

  • Long-term service level agreements

  • Total scope including:- Core network- Access network- Service network- Enterprise networks

  • Multi vendor

  • Possible staff transfer

  • Entertainment & Media

  • Communication &Messaging

  • Charging andManagement

  • Ericsson owned eqiupment

  • Deliver available network capacity when and where needed

  • All aspects of designing and deploying network

  • Possible staff transfer

  • Operator or 3rd party owns network

Managed services for operators and enterprises


Why outsource network operations l.jpg
Why outsource network operations?

“Changeagent”

Technologymigration

Consumerfocus

Financial

pressure

Competenceneed

Cost Savings

Operators reviewing their business model and focus


Managed services functional scope l.jpg

Not in MS scope

Ericsson responsibility

Operator responsibility

Managed ServicesFunctional scope


More than 100 officially announced managed services contracts since 2002 examples l.jpg
More than 100 officially announced Managed Services contracts since 2002 (examples)

Operations

Hosting

Capacity

Enterprise

Managing networks with 80 million subscribers


Major operator challenges13 l.jpg

Wireless networks contracts since 2002 (examples)

Wireline networks

Data/IP networks

Cable TV networks

Service network

Full Service Broadband

Major operator challenges

Create business growth

Manage network evolution effectively

New: behavior, business models, partners, technology, suppliers, subscribers, services, offerings,…


Slide14 l.jpg

Multimedia solutions contracts since 2002 (examples)

IP-Centrex, Mobile Centrex, VPN Office-Reach

Picture Messaging, Video Share, Answer Tones, IP-TV, Mobile TV, Music (incl. Napster Mobile), Ring Tones

IPX, Convergent Charging and Billing, Prepaid, Mediation, Payments, Wholesale

Service Delivery Platform, Multi Activation, SIG, Smart Limits, Service

Creation


Ericsson s unique e2e capabilities l.jpg

Products and Solutions contracts since 2002 (examples)

Systems Integration

Content Partners

Mobile Platforms

Sony Ericsson

Consumer Understanding

Hosting

Device Clients

Ericsson’s unique e2e capabilities


Convergence and multimedia l.jpg
Convergence and multimedia… contracts since 2002 (examples)


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