Slide1 l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 14

Colleague Engagement Through the Corporate Communication Lens  PowerPoint PPT Presentation


  • 223 Views
  • Uploaded on
  • Presentation posted in: General

Colleague Engagement Through the Corporate Communication Lens . Adam Gerstein March 7, 2008. “If you want to know how a company communicates, understand how it manages. If you want to know how a company manages, understand how it communicates.”. - Stephen Girsky, analyst. 2.

Download Presentation

Colleague Engagement Through the Corporate Communication Lens 

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide1 l.jpg

Colleague Engagement Through the Corporate Communication Lens 

Adam Gerstein

March 7, 2008


Slide2 l.jpg

“If you want to know how a company communicates, understand how it manages. If you want to know how a company manages, understand how it communicates.”

- Stephen Girsky, analyst

2


Corporate communications has come a long way l.jpg

Corporate communications has come a long way…

  • Leadership used to ask why is communications important

  • Today, they leaders ask how can strategic communications

    • Drive our performance

    • Drive our stock

    • Motivate and energize our colleagues

    • Improve our reputation

3


Slide4 l.jpg

Regular employee 43%

CEO 23%

(2008 Edelman Trust Barometer)

4


Why colleague engagement matters to corporate communicators l.jpg

Why colleague engagement matters to corporate communicators

  • Colleagues are central to the organization’s ability to authentically tell its story

  • Internal communications are external

5


Slide6 l.jpg

6


Why colleague engagement matters to corporate communicators7 l.jpg

Why colleague engagement matters to corporate communicators

  • Disengaged colleagues cost energy, money,and reputation

7


Why effective corporate communications matters to colleagues l.jpg

Why effective corporate communications matters to colleagues

  • Colleagues want to be part of the story; engaging them pays

    • The most effective employee communication programs provided a 91% total return to shareholders from 2002 to 2006, compared with 62% for least effective programs

      (Watson Wyatt 2007/2008)

  • It supports innovation

8


Slide9 l.jpg

Over 40 million sold at Costco in 2007 thanks to one engaged employee

9


Why effective corporate communications matters to colleagues10 l.jpg

Why effective corporate communications matters to colleagues

  • It’s good for their relationships with their bosses

    • Direct supervisors are the single-most important drivers of colleague engagement in large organizations

      (Melcrum 2007/2008)

10


How communicators can drive engagement l.jpg

How communicators can drive engagement

  • Trusted advisors and thought partners to senior leaders

    • Understand the business

    • The ability to play offense and defense

  • Shapers of the narrative

    • Know what’s being said, whom to engage, when

  • Translators of the company’s culture and values

    • Mobilize influential colleagues and increase discretionary effort

  • Advocates for colleagues

    • Collaborative relationships; holistic approach

11


Proper use of channels engages colleagues l.jpg

The right news at the right time

Balanced mix of top-down, two-way, peer-to-peer

Send responsibly

Proper use of channels engages colleagues

12


Good content drives engagement builds trust l.jpg

Timely

Clear

Strategically aligned to the business

Credible

Individually Relevant

Good content drives engagement, builds trust

13


Looking ahead better colleague engagement l.jpg

Looking ahead: better colleague engagement

  • The rise of the Chief Communications Officer

  • Shifting management model

  • Web 2.0 and 3.0

14


  • Login