slide1
Download
Skip this Video
Download Presentation
Adventure Travel Division

Loading in 2 Seconds...

play fullscreen
1 / 26

The World of Adventure Travel - PowerPoint PPT Presentation


  • 243 Views
  • Uploaded on

Adventure Travel Division. Simon Tobin 17 September 2004. The World of Adventure Travel. Small group exploration All continents / 107 countries / 400 trips Responsible Tourism. The Market in UK. UK Worldwide Group Travel – Cultural, Activity & Adventure. Explore. Exodus.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The World of Adventure Travel' - Angelica


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Adventure Travel Division

Simon Tobin 17 September 2004

the world of adventure travel
The World of Adventure Travel
  • Small group exploration
  • All continents / 107 countries / 400 trips
  • Responsible Tourism
the market in uk
The Market in UK

UK Worldwide Group Travel – Cultural, Activity & Adventure

Explore

Exodus

The Adventure Company

Adventure Small Groups

Journey Latin America

Guerba / Dragmoman / ImTrav

(60,000*)

Walking Activity Special Interest Individuals & Groups Self Guided

(61,200*)

Ramblers

Discover the World

Headwater

Inntravel

HF Holidays

ATG

Waymark

Travelsphere

Worldwide Group Travel Cultural & Comfort

(158 500*)

Travel Collection

VJV

Noble Caledonia

Cox & Kings

Bales

*ATOL Licenses – 01/09/03

customer profiles
Customer Profiles
  • Grown up back packers
  • Late starters
  • First steppers
  • Action men & women
  • Serial Explorers
  • Average age 46 … 55% female
the business model
The Business Model
  • Small group packages
  • Land costs & Tour Leader & Air & Misc
  • Pricing = VFM
  • Gross margin 30%
  • Net margins 9%
  • Yield management drives profitability
  • Currency bought forward
distribution
Distribution

87% UK / IRL = EXUK

Flight inclusive

13% International GSA’s

= Land only

USA CAN AUS NZ

sales mix
Sales Mix

UK Business

95% Direct

5% Agency

Direct business

20% via Web

20%

80%

organisation structure
Organisation & Structure

Explore

  • Marketing
  • Comms
  • Services
  • Distribution
  • Internet
  • Operations
  • Product Development
  • Overseas Ops
  • Aviation
  • Finance & Admin
  • Financial
  • Legal
  • HR
  • IT
  • Network
  • Systems and Development
  • Customer Services
  • Sales & Reservations
  • Support
  • Flights/Tix
  • CR
  • 120 Permanent Staff
  • 140 Tour Leaders & Local Leaders
divisional board
Divisional Board

Mike Tyler (3)

Finance Director

(Finance/IT/HR)

Derek Moore (24)

Aviation Director

Andreas Elia (7)

General Manager, RegalDive

Simon Tobin (4)

Mangaging Director

(Sales & Marketing)

Nick Anstead (10)

Product Development & Ops Director

Ashley Toft (9)

Customer Services Director

regaldive product
RegalDive - Product
  • Red Sea Package Holidays
    • Diving, Liveaboards & Sun
  • Worldwide Diving
    • Tailor made – to Caribbean, Maldives, Indonesia, South Africa etc
  • Special Groups & Flights Only
regaldive business model
RegalDive - Business Model
  • 80% Red Sea Charter 7 / 14 day rotations
  • 15% Worldwide
  • 5% Seat only / miscellaneous
  • Conventional Tour Operator Financial Model
    • 20% Gross margins. 5% Net margins
    • Load factors / Fixed cost commitment
regaldive organisation distribution
RegalDive - Organisation & Distribution
  • Based in Cambridgeshire
  • Technical Dive & overseas expertise
  • Lean cost / overhead structure
  • Direct sales 70%
  • Agency / Specialist Dive 30%
getting through difficult times
Getting Through Difficult Times
  • External factors post 9 / 11
    • SARS, Bali, Afghanistan, Iraq Wars, Kenya, Morocco & etc
    • Continue product development
  • Improve & Change & Develop internal systems
    • Flexibility in air
    • Internet & on-line capability
    • Streamline business processes
  • Clarify brand strategy
the explore rebrand experience
The Explore Rebrand Experience
  • Rationalise brand hierarchy
  • Master brand allows for segmentation
  • Multi channel application
  • Refresh and add style / design to enhance values and communication
financial performance since 9 11
Financial Performance Since 9 / 11

+14%

33.3m

32.6m

31.0m

(as at 7/9/04)

financial performance since 9 1118
Financial Performance Since 9 / 11

*Before goodwill, impairment and exceptional costs

financial targets
Financial Targets
  • Strong top line sales growth
  • Margins steady at 30% +
  • Net margins in line with 2004
  • 2005 sales currently 45% ahead – but Q4 (35% of annual total) bookings yet to start
organisational developments
Organisational Developments
  • On-line booking launches
  • Extend Web community development
  • IT systems development plans for handling multi flight options
  • Explore / RegalDive – air ticket synergies
  • RegalDive goes on line
strategic challenges
Strategic Challenges
  • Operating in a changing world
  • Aviation issues
  • Competitive activity / Tour operating changing
  • New markets – new channels
the geo political map
The Geo-Political Map
  • Fundamentalism – Terrorism – Anti-Western
  • Political instability – e.g. Bolivia, Katmandu
  • New destinations vs conservation & Responsible Tourism
  • Customer perception – FCO advice / media
  • US / Allied Foreign Policy
aviation
Aviation
  • Consolidation of Flight Carriers / Alliances
  • Yield Management, allocation models
  • Short haul / Low cost
  • Fuel prices
  • Air travel safety issues
new markets new channels
New Markets / New Channels
  • New customers – matching expectation
    • Plans for multi channel growth
    • New media / Rich media
    • 3 party alliances e.g. British Museum, National Trust
    • Replace established above line with internet / Web
    • Extend specialist agency links
adventure travel division the future
Adventure Travel Division – The Future
  • Increased appetite for adventure travel
  • Geopolitical risks but a huge range of destinations and travellers will adapt
  • Market leadership and loyal customer base
  • Successful product and brand development programmes
  • Continuing opportunities for profitable growth
slide26

Investor Workshop

17 September 2004

ad