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The Five Practices in the Virtual Environment. Beth High August 6, 2009. Defining  "Virtual Environment". The communication space that exists when one is not face to face with those they hope to engage. Why are we talking about this?. The known :

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The Five Practices in the Virtual Environment

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The Five Practices in the Virtual Environment

Beth High

August 6, 2009


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Defining 

"Virtual Environment"

The communication space that exists when one is not face to face with those they hope to engage.


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Why are we talking about this?

The known:

30 behaviors, when practiced with frequency, lead to exemplary leadership.


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The unknown:

How do these behaviors translate in the virtual environment?

Like playing tennis on ice skates with a superball.


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The space is changing:

How do these behaviors

translate in the virtual environment?

Like playing tennis on ice skates with a superball.


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Web1.0 vs Web2.0

Web2.0

Web1.0

  • dynamic

  • on the device of choice

  • On your customer’s terms

  • static

  •  on the web

    • on your terms


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    Web1.0 vs Web2.0

    Web2.0

    Web1.0

    • subscribe

    • RSS feeds

    • dialogue

    • surf and search

    • domain names

    • presentation


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    Web1.0 vs Web2.0

    Web2.0

    Web1.0

    • a conversation

    • attention

    • mindshare

    • a soapbox

    • eyeballs

    • ownership

    Source: www.paulcolligan.com March 2009


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    People engage online 

    in different ways

    for different reasons.


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    source: Groundswell, Bernhoff and Li


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    Reasons:

    http://www.ruderfinn.com/rfrelate/intent/intent-index.html


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    Virtual Channels Toolkit(c)

    www.onleadershiponline.com

    The Challenge Continues (2010)

    www.wiley.com


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