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Managing Your WebSite. David S. McBride November 13, 2003. Agenda. WebSite Implementation Phases Unexpected Costs and Unrealized Expectations Recommendations . WebSite Implementation Phases . Plan Implement Launch … then what? … Enhance/Maintain. Planning for a successful Website.

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Managing Your WebSite

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Managing your website l.jpg

Managing Your WebSite

David S. McBride

November 13, 2003


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Agenda

  • WebSite Implementation Phases

  • Unexpected Costs and Unrealized Expectations

  • Recommendations


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WebSite Implementation Phases

  • Plan

  • Implement

  • Launch … then what?

  • Enhance/Maintain


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Planning for a successful Website

  • Set Goals/Objectives

  • Identify Features

    • required and future

  • Develop Site Plan/Map

  • Select Implementer

  • Select ISP Host


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Plan:Set Goals/Objectives

  • Define Audience

  • Involve whole organization

  • Visitation Expectations

    • Who will visit site?

    • Why will they visit?

      • information, donate, event registration….

    • What do you want them to do?

  • Identify Measurements


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Plan:Identify Features

  • Required

    • the basics

  • Future

    • the wish list

  • Don’t Forget:

    • privacy policy, contact us


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Plan:Site Plan/Map

  • List of All Pages

  • Shows Page Organization

  • Highlights Navigation

  • Helps manage content population


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Plan:Select Implementer

  • Options:

    • professional firm

    • private consultant

    • acquaintance

    • staff member

    • volunteer

  • Consider future maintenance needs

    • cost, access and availability


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Plan:Select ISP Host and Tools

  • Tools:

    • Shareware/Freeware

    • Professional grade products

  • Software

    • ASP, JSP, Java, PHP, CGI/Perl

  • ISP-provided development templates


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Implementation Steps

  • Home/Interior Page Design

  • Content Population

  • Test

  • Going “Live”

  • Maintain


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Implement:Home/Interior Page

  • Look/Feel

  • Color and Graphics

  • Navigation

  • Appropriate Use of Real Estate


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Implement:Content Population

  • Putting content into web pages

  • Onus is on organization to develop material

  • Without a doubt .. the most difficult and most time consuming step


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Implement:Test

  • Match to specifications

  • Spelling - including telephone numbers

  • Broken/missing links

  • Email Addresses


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Implement:Going “Live” … The Launch

  • Make site public to WWW world

  • Sometimes a “non-event”

    • .. but try and make it one!

  • Initial bugs/glitches

  • Remorse


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Implement:Maintaining

  • Changes

    • simple content changes

    • keeping dated information current

    • new pages/links/graphics

  • Personnel Choices

    • staff member

    • consultant/professional firm

    • volunteer


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Unexpected Costs and Unrealized Expectations

  • Scope creep

  • Maintenance

    • tools, looks “easy”, publishing

  • Email - accounts, “blasting”

  • Credit card processing

  • Search engines

  • New skillsets to organization


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Recommendations

  • Periodically review success of site .vs. why it was built in the first place

    • communicating cause

    • marketing tool

    • donations

    • event communication

    • visitation expectations


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Recommendations

  • Plan … plan … plan

  • Site is an asset … treat it like one

  • Understand goals and purpose of site

  • Develop site map and content plan

  • Don’t bother with Flash

  • “can’t you just put ‘it ‘on the web site?”

  • Allow time to maintain/enhance


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Summary

  • Implementation Phases

  • Recommendations

    • Plan … Plan … Plan

    • Understand Maintenance Aspects

    • WebSite is an Asset


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