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How Mobility will Evolve. Holistic Mobility. By redefining industries New ways of using data Change in industry economics. Strategic Mobility. Number of Employees, Assets/ Impact to the Company. By reshaping business models New data and users Redefined processes.

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How Mobility will Evolve

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How Mobility will Evolve

Holistic

Mobility

  • By redefining industries

  • New ways of using data

  • Change in industry economics

Strategic

Mobility

Number of Employees, Assets/ Impact to the Company

  • By reshaping business models

  • New data and users

  • Redefined processes

Opportunistic Mobility

  • By “mobilizing” business operations

  • Existing data

  • Existing processes

10+ years

Today

3 – 10 years

Time

Source: Yankee Group 2006


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Three Business Cases for Mobility

Pharmaceutical

Insurance

Financial Services

Increase

Revenue

Top Line

Public Sector

Public Safety

Healthcare

Insurance

Education

Consumer Packaged Goods

Retail

Manufacturing

Transportation

Utilities

Construction

Bottom

Line

Quality

Reduce

Cost

Improve

Service

Source: Yankee Group 2006


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Current EnvironmentIT Spending Comparison

Source: Forrester - 2005 Update: US Enterprise And SMB IT Spending – June 2005


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Current EnvironmentIT Spending Trends

“The ratio of new IT investments to overall spending will increase for 55% of SMBs. This stands in stark contrast to enterprises, where only 34% of companies will increase this ratio in 2006. the overall percentage of IT budgets spent on new investments in SMBs will be very similar to enterprises (21% versus 20%)”

Forrester - 2006 IT Spending In The SMB Sector – Apr 2006


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Current EnvironmentIT Spending Trends

“SMBs are increasingly becoming mobile. Almost 37% of SMB workers are considered mobile and spend greater than 20% of the time away from their primary workspace.”

Source: Yankee Group Identifies Key Wireless Preferences Within SMB Subsegments – Feb 2006


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Individual

SOHO

Small

Medium

Large

BlackBerry Internet Solution

Small Business Enterprise Server

Hosted BlackBerry

BlackBerry Enterprise Server

Different BlackBerry Solutions for Different Business Requirements

  • BlackBerry Internet Solution.

    • Email, mobile phone, SMS, organizer, contacts, web browser, media player, camera, removable memory in a sleek, all-in-one mobile solution

  • Small Business Enterprise Server

    • BlackBerry devices plus software for Microsoft Exchange, Lotus Domino and Novel Groupwise email platforms.

    • Initial 5-15 seats with path to upgrade beyond 15 seats

  • BlackBerry Enterprise Server

    • BlackBerry devices plus software for Microsoft Exchange, Lotus Domino and Novel Groupwise email platforms.

    • Initial 20 seats which scales to your business requirements

  • BlackBerry Hosted Solution

    • Service provided by ISP’s


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80%

70%

68%

60%

50%

48%

48%

40%

43%

39%

30%

20%

10%

0%

Content for

Sales force

Field service

Logistics

Inventory

employees

automation

automation

Application Adoption Across the Enterprise

Percentage of enterprises piloting or deploying mobile applications*

The mobile enablement of corporate applications represents a quantum shit in capabilities

- IDC, 2006

*Source: Forrester Technographics 2006


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