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Harry Bott. Agenda. What is telephone tracking? Why telephone track? Telephone tracking in action Getting more sophisticated Google analytics and dynamic numbers Conclusion. What is telephone tracking?. Why telephone track? . Why monitor telephone calls? Media effectiveness

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Harry Bott


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Agenda

  • What is telephone tracking?

  • Why telephone track?

  • Telephone tracking in action

  • Getting more sophisticated

  • Google analytics and dynamic numbers

  • Conclusion


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What is telephone tracking?


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Why telephone track?

  • Why monitor telephone calls?

    • Media effectiveness

    • Operational effectiveness (missed calls, call frequency)

    • Listening to calls. Training and development

  • Understand a vital customer touch point

  • RoI!


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Telephone tracking in action

DEMONSTRATION

www.mediahawk.co.uk

username: callreco

password: reccal29


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Getting more sophisticated

  • Use different number types for different services:-

    • Geographic numbers for “local service”

    • Freefone / non geographic for national sales

  • Call recording to monitor conversion rates

  • Call whisper to preannounce calls

    • Multi brand strategy

  • Sophisticated call routing


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Google analytics and Dynamic numbers


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Conclusion

  • The telephone is your primary method of communication

    • Do you telephone train your staff on “telephone etiquette?”

    • Are you monitoring your effectiveness to leads you generate?

    • Use the telephone tracking to gain a vital external view of your business.


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And finally

  • Mediahawk are running a free 6 week trial for a call recorded trackable number

    Go to our web site:-

    www.mediahawk.co.uk

  • Follow the link from the home page,

  • Fill in the from

  • We will set you up and you are now tracking your calls


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