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1.60 Global Vital Moonlight

This beautiful visual effect creates an equally beautiful feel on the boxes: the ... Massage gently on lips and lip contour until completely absorbed ...

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1.60 Global Vital Moonlight

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    Marzia de Servi Presents PETALIdiLUCE A New Anti-Ageing Face Line Daytime… Daytime is for acting rapidly and energetically From the first hours of the morning, vitality and speed are being requested to handle the new day: responsibilities, commitments, important appointments… being late just seems to be ineludible As such, daily face cleansing rituals should be eased into frantic schedules with the help of indispensable , easy to use and simple cosmetics created to give skin a fresh and toned look, ridding it of impurities and toxins accumulated during sleep Nighttime At night all quiets down, our daily commitments have been delt with, and now is the perfect time to pamper yourself, both body and mind, and take the essential steps towards a more radiant skin Taking some time alone, caring for your skin becomes part of a ritual, a precious personal space where to find your own identity, balance and centre Paying attention to your own needs and desires give you the opportunity to a unique feel-good experience Petali di Luce Marzia de Servi’s laboratory has created Petali di Luce, an innovative and complete range of skin care products to address your personal concerns regarding wrinkles For the first time, our exclusive research has combined clover leaf blossoms extracts, of renown dermo-cosmetic properties, with an effective revitalizing oligopeptide complex Introducing our exclusive vegetal Biofitopeptine* Complex * Exclusive from Marzia de Servi’s own Laboratory PETALIdiLUCE TECHNICAL FACTS Petali di Luce: the Performance NEW ANTI-AGEING LINE FROM MARZIA DE SERVI Petali di Luce Helps prevent the signs of skin ageing Boosts skin’s radiance ANTI-AGEING EFFECT Biofitopeptine Complex LUMINOSITY EFFECT By cleansing skin perfectly By using finely micronized pearls Petali di Luce: the Performance Clients wanting to limit early signs of ageing Clients wanting to prevent visible signs of ageing Clients with dull-looking, lifeless skin Petali di Luce: the Clientele Petali di Luce: the Key Ingredients BIOFITOPEPTINE COMPLEX ® A name created and registered by Marzia de Servi A carefully developped combination of key ingredients containing: Red Clover Blossoms Extract Oligopeptides RED CLOVER BLOSSOMS EXTRACT Isoflavone rich composition Contains a high grade substance capable of: inducing dermis resurfacing maintaining good skin moisture Petali di Luce: the Key Ingredients OLIGOPEPTIDES Amino Acids Peptide Protein An oligopeptide is a short chain amino acids sequence Proteins and peptides have different structures and functions according to the amino acids in their sequence Petali di Luce: the Key Ingredients WHAT OLIGOPEPTIDES DO: Target your skin concerns: Uneven skin tone of the face and eye area Under-eye puffiness Dark circles and shadows around the eyes Plump lips and define the lip-contour area Exfoliate to perfection, delicately Illuminate the complexion, eyes are all around brighter Petali di Luce: the Key Ingredients THE LINE OFFERS 16 PRODUCTS 5 for day care 6 for night care 5 for professional use Petali di Luce: the Products DAY CARE PRODUCTS ARE: Quickly applied Quickly absorbed CONTAIN: Finely micronized pearls Fresh Fragrance Petali di Luce: the Products NIGHT CARE PRODUCTS ARE: Perfect for relaxing Perfectly hydrating CONTAIN: Emollient pure plant oils Wrapping Fragrances Petali di Luce Day Care … SUNRISE CLEANSING GEL Face Cleansing Gel for every day use Key Ingredient: Biofitopeptine Complex ® 0,2% Gently massage on moist skin Rinse off with water Sizes: Retail: 200mL Professional: 500mL (Bottle with dispenser) Petali di Luce DEEP EYES CONTOUR CREAM Gel Cream with finely micronized pearls Reduces the look of puffiness; helps the entire eye area look radiant Key Ingredient: Biofitopeptine Complex® 4% Hydrating Vegetal Complex 3% Dab on eye contour area and massage gently until absorbed Size: 15 mL dispenser Petali di Luce MAXI KISS LIP CONTOUR CREAM Emulsion Lessens feather lines visibility aside from actually making your lips look fuller and their contour better defined Key Ingredient: Biofitopeptine Complex ® 4% Pure vegetal oils 5% Apply on lips and lip contour until completely absorbed Size: 15 mL dispenser Petali di Luce BRIGHT DAY CREAM Gel Cream with finely micronized pearls Lessens the appearance of fine lines Non-oily gel allows for immediate make-up application Key Ingredient: : Biofitopeptine Complex ® 5% Hydrating Vegetal Complex 3% Apply on skin and decolleté and massage until completely absorbed Sizes: Retail: 50 mL Jar Professional: 200 mL Bottle Petali di Luce LIFTING LIGHT CONTOUR EYES Fluid Gel Has an immediate “lifting” effect smoothing the appearance of fine lines and Crow’s Feet Polymer with toning effect Key Ingredient: Biofitopeptine Complex ® 4% Dab gently on eye contour area and massage until absorbed Size: 1mL x 10 single-use vial (retail and professional) Petali di Luce Petali di Luce Night Care … MOONLIGHT CLEANSING MILK Emulsion Cleansing Milk for evening skin care Key Ingredient: Biofitopeptine Complex ® 0,2% Gently massage on skin and rinse off with water Sizes: Retail: 200mL Professional: 500mL (Bottle with dispenser) Petali di Luce MOONLIGHT TONER Aromatic Waters Toning Lotion Leaves skin feeling refreshed and rejuvenated Key Ingredient: 100% pure Lavender and Orange Aromatic Water Apply to thoroughly cleansed skin, after the Cleansing Milk, with a cotton pad and wipe gently on face and neck Sizes: Retail: 200mL Professional: 500mL Bottle Petali di Luce SHINING EYES CONTOUR CREAM Emulsion Minimizes the appearance of dark circles Key Ingredient: Biofitopeptine Complex ® 4% Dab on under eye circles and gently smooth-on with fingertips until absorbed Size: 15 mL dispenser Petali di Luce VITAL EYES CONTOUR CREAM Emulsion Lessens visible wrinkles around eye area, brightens and enhances the beauty of your eyes Key Ingredient: Biofitopeptine Complex ® 5% Apply on eye contour area and gently smooth-on until absorbed Size: 15 mL dispenser Petali di Luce VITAL NIGHT CREAM Acid pH Emulsion Reduces the appearance of visible skin ageing and help your skin feeling refreshed and velvety-soft Key Ingredient: Biofitopeptine Complex ® 5% Fruit Acids Apply on face and decolleté and massage until completely absorbed Sizes: Retail: 50mL Jar Professional: 200mL Bottle Petali di Luce LIGHT GOLD MASK Completely water soluble mask with finely micronized golden shimmer Specially formulated to protect your skin from the appearance of first lines Helps renew your skin’s vital texture Key Ingredient: Biofitopeptine Complex ® 2% Apply on skin with a specific face brush and leave on 15 minutes. Rinse off with water Sizes: Retail: 50mL Jar Professional: 200mL Jar Petali di Luce REGENERLIGHT (Professional Use) Fluid Gel Gently exfoliates without disturbing your skin’s delicate protective barrier Key Ingredient: Regenerating Complex 2% Apply on skin with a specific skin brush and leave on about 8 minutes. Rinse off with water for a glowing and fresh complexion Size: 200mL Bottle Petali di Luce REVITALIGHT FLUID (Professional Use) Fluid Gel Gently exfoliates your skin, recommended for Fall and Winter Treatments Key Ingredient: Fruit Acids Apply on skin with a specific face brush and leave on anywhere form 3 to 9 minutes depending on skin’s typology. Rinse off with water. Follow with the Balancing Fluid Size: 200mL Bottle Petali di Luce BALANCING FLUID (Professional Use) Fluid Gel Soothes your skin smooth. Skin texture will feel toned and refreshed. Key Ingredient: Biofitopeptine Complex ® 0,2% Apply on skin after Revitalight Fluid has been rinsed off completely Size: 200mL Bottle Petali di Luce GOLD POWDER MASK + GOLD WATER ACTIVATOR (Professional Use) Powder + Water Solution Golden peel-off mask enhances the action and benefits of the products you will use afterwards Mix equal parts of both products. Stir to get a soft and homogeneous paste of creamy consistency. Spread a 5mm coating of the mask evenly over the skin. The mask will set in about 7 minutes. Peel off gently Sizes: Gold Powder Mask: 200 g Jar Gold Water Activator: 500 mL Bottle Dispenser Petali di Luce PETALIdiLUCE Briefing & Communication Strategy OBJECTIVES Life is a constant switch-over of opposites: hot and cold, full and empty, light and dark, Yin and Yang, day and night Marzia de Servi firmly upholds this age-old Chinese philosophy and has achieved Petali di Luce, a cosmetic line that pursues the same natural recurring forces Communication Strategy Communication Strategy … THROUGHOUT THE PACKAGING The Yin and Yang and opposites balancing themselves out: 2 concepts faithfully reproduced by recurring shades suggesting the deep of the night giving rise to daybreak Communication Strategy Communication Strategy OBJECTIVES Light and radiance are the basic principles of Marzia de Servi’s new face line A luminous skin implies fresh looking and youthful skin Communication Strategy … THROUGHOUT THE PACKAGING Gold and glass Light and radiance are being conveyed by the use of gold: Hot Stamping of Marzia de Servi’s gold Logo on the secondary container Gold elements on all Primary Containers Communication Strategy Communication Strategy … THROUGHOUT THE PACKAGING Glass is graphically represented on the secondary packaging by: the triangles combinations in different shades the glossy areas on the boxes themselves (obtained by a special stamping technique; screen printing with UV filter) This beautiful visual effect creates an equally beautiful feel on the boxes: the smooth areas contrasting with the coarser ones Communication Strategy Communication Strategy OBJECTIVES Daintiness and sensuality can be two qualities of feminine beauty THROUGHOUT PACKAGING … Rose petals cover the box entirely, imparting all the captivation and elegance this precious and delicate flower has Communication Strategy MARKET and DESIGN We have targetted women who know they deserve the luxury of using innovative quality products Containers and content are given the same importance For Customers satisfaction we have studied: Packaging carefully chosen, substantial Containers with captivating, elegant design, to further enhance the luxury of the products presentation Communication Strategy MARKET and DESIGN Luxury and Comfort: our design combines luxury and style to comfort and ease; user-friendly containers with dispensers to avoid undue direct contact with the product Guarantying adequate product preservation and correct dispensing Communication Strategy LOGO and CLAIMS We needed to have a strong communication impact bringing us to develop our “Petali di Luce” logo (together with the rose petals) as a leitmotif on: Primary and secondary containers Graphics Communication Strategy LOGO and CLAIMS Claims (common to the entire line and particular to each product typology) have been studied so to be coherent with all concepts related to this Face Line: LET YOUR BEAUTY FLOURISH WARNING: FLAUNT YOUR LIPS WITH CAUTION MAGIC IN JUST ONE LOOK Communication Strategy GRAPHICS AND SALES SUPPORT Available graphic material (information literature and other) to support sales: Products Catalogue Leaflet for the final end Consumer Double-faced standing “Totem” Display Inside Banner Treatments Cards Envelope samples Communication Strategy CATALOGUES Elegant and polished Communication Strategy LEAFLET FOR END USER Pocket size, folded leaflet, singular and unusual Communication Strategy DOUBLE-FACED STANDING “TOTEM” DISPLAY We have designed a very original and attractive Standing Display To arouse curiosity To use as interior design complement or window display Communication Strategy Communication Strategy POSTER WITH PROMOTION* ( *available in Italy only) POSTER Communication Strategy Communication Strategy TREATMENT CARDS and SAMPLES Technical Information Material Communication Strategy PUBLICITY INSERT In line with our Company’s strategy and philosophy, our campaign strays from the beaten track, voluntarily ironical opposing the image of a chimp to that of feminine beauty: The message: “Do you settle for the usual beauty product? Cosmetics have evolved!” Communication Strategy Communication Strategy SPECIAL INSERT IN SUITE BENESSERE - OCTOBER N° 25

    Slide 57:1.60 Global Vital Moonlight

    Suggested timing for this treatment: Fall, Winter, early Spring. Start treatment with a Bioenergetic Balance It is then better to stop using tanning lamps or avoid sun exposure throughout the duration of the treatment This is an anti-ageing treatment is highly recommended for Subjects over their thirties, who are regular users of tanning lamps, or smokers, or who have an unbalanced diet, or for anyone who live in cities where they are inevitably affected by harsh pollutants and smog This is a complete program aimed at prevent the first signs of ageing or lessen visible lines, smoothing your skin back to health, and pay special attention to the fragile skin around your eyes and lips This treatment is specifically developed to brighten your complexion, enhancing the beauty of your eyes, reducing Crow’s Feet, dark circles or annoying bags. Targeted products will visually increase lip volume and reduce visible feather lines

    1.60 Global Vital Moonlight 1.61 Global Vital Summer Suggested timing for this treatment: Summer Fruit Acids are not part of this treatment We suggest nonetheless to refrain from using tanning lamps and/or avoid sunbathing This is an anti-ageing treatment is highly recommended for Subjects over their thirties who are regular users of tanning lamps, or smokers, or for those who have an unbalanced diet, or anyone living in cities where they are inevitably affected by harsh pollutants and smog This treatment is specifically developed to brighten your complexion, enhancing the beauty of your eyes, reducing Crow’s Feet, dark circles or annoying bags Targeted products will visually increase lip volume and reduce visible feather lines 1.61 Global Vital Summer

    Slide 61:Home Beauty Maintenance Programme

    In the morning: I cleanse my skin with the gently foaming Sunrise Cleansing Gel, rinsing it off afterwards. I select the Deep Eyes Contour Cream to relieve puffiness, Followed by the incredibly luxurious Bright Day Cream At night: I cleanse and remove all make-up using the Moonlight Cleansing Milk I soak a cotton pad with the Moonlight Toner to sooth and calm my skin. I follow with the eyes contour treatment: either the Vital Eyes Contour Cream, to reduce the look of fine lines, or the Shining Eyes Contour Cream, to lessen the look of dark circles Before slipping into bed, I delicately massage the Vital Night Cream on my whole face and decolleté

    Thank you for your attention Grazie per l’attenzione
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