[Report] Consumer Perceptions of Privacy in the Internet of Things

Mar 10, 2017

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New Report by Jessica Groopman The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity remain blurry, but Altimeter Group’s survey of 2,062 American consumers makes one point crystal clear: Consumers are decidedly anxious about how companies use and share data from their connected devices. Our research finds a massive gulf between consumer awareness and industry practices when it comes to privacy. But this data reveals more than a concerned citizenry, it reveals tremendous opportunities for companies to foster more trusted customer relationships. DOWNLOAD THE COMPLETE REPORT: http://pages.altimetergroup.com/1506-Consumer-Perceptions-of-Privacy-in-the-IOT-Report.html

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[Report] Consumer Perceptions of Privacy in the Internet of Things

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