Business Critical Marketing Trends To Lookout For In 2019

1. Business Critical Marketing Trends To Lookout For In 2019

2. B2B strategies always keep evolving. • Companies always check new trends and update old strategies. • Here are a few tactics businesses are focusing on in 2019. • Thought Leadership • Way back in 1996 Bill Gates wrote “content is king”. Perhaps today he would be surprised to note to the extent to which this prediction has come true. • Without any doubt content today is the chief driver for brands of all kinds.

3. In the space of lead generation, lead conversion and brand awareness, thought leadership is the most vital element in any content marketing plan. So what is thought leadership? • Thought leaders are informed opinion individuals with expertise in their domain field. • They are trusted and have innovative ideas that inspire people. • Over a period of time they buildup dedicated followers that help reinforce their ideas and commitments.

4. Can anyone be a thought leader? • Not just any person can be a thought leader. • He or she must have expertise in a particular niche and a willingness to challenge the status quo for the benefit of the society or a business.

5. In what way is a thought leader vital to an industry or a business? • Many senior executives of a successful company do set their goals to be “thought leaders” in their field. Here is what makes thought leaders succeed • They work with mentors and influencers • They take part in in-person networking events that offer opportunities where they can put their forth views and ideas • They generate a steady stream of followers with the help of guest posts and industry related blogs.

6. 2.Podcasts • Smart marketers have realized that on-demand and digestible podcasts are much easier to consume than other forms of media. • A well-prepared podcast has the potential to position a company as an industry leader and help in building trust and credibility. • As per data, there were more than 70 million podcast listeners in the United States in 2018.

7. Podcasts provide businesses cost effective and top-quality content sourced from industry experts. • In the B2B arena, podcasts can serve as Q&A and panel discussion platform, which can boost the standing of your brand. • Esources is a wonderful website where a business can find potential companies with great thought leaders. 3. Agile marketing • Many marketers are struggling hard to keep up with the competitive pressure and increasingly sophisticated requirements in business.

8. One sure way is to adopt “agile development”. • In a nutshell, agile marketing is an approach in software development that accords importance to • Bringing about a change rather than follow a standard plan • Rapid iterations over high sounding promotional • Conducting several small experiments over a few big gambles • Giving importance to collaboration over other modes

9. B2B portals like Esources can be a starting place to discover thought leaders. • According to an Esources review, this portal has the most exhaustive list of wholesalers, dropshippers and trade leads in the United Kingdom. Thank You