In B2C E-commerce is the process of selling products directly to the consumers via the internet. Consumers browse product information, select product(s), and check out using a debit or credit card. \nIn B2B, transactions are of a far more complex nature. The buying transaction system can have plenty of queries both from the buyers’ and sellers’ side, as well as accepting orders in different formats such as emails, hard copies, and electronic orders. \n
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Sometimes farmers selling their produce can be in a quandary when they have to
choose between two business models - Whether to sell their stuff in small
quantities directly to a continuous flow of customers or to large outlets that are
willing to purchase their entire lot consistently at a predetermined cost.
Here the models referred to are B2C (Business to customer) in the first case and
B2B (Business to Business) in the latter.
For the benefit of those who are not familiar, here are the differences between
B2B and B2C.
A longer evaluation
A decision to sell B2B requires cultivating a longer term relationship with the
buyer. For the buyer, an in-depth evaluation of the sellers’ products is a must. A
purchaser of wholesale products is unlikely to make a decision in a hurry.
More stakeholders involved
Unlike in a B2C relationship you are not reaching out to only one buyer or seller.
There could be multiple people or stakeholders involved when making a long term
Decision making groups can include people from business, financial, and even
You will have to convince each of them.
In B2C, you sell products for the consumers’ personal use. On the other hand, in a
B2B environment, buyers buy your products for use in their companies.
In B2C E-commerce is the process of selling products directly to the consumers via
the internet. Consumers browse product information, select product(s), and check
out using a debit or credit card.
In B2B, transactions are of a far more complex nature. The buying transaction
system can have plenty of queries both from the buyers’ and sellers’ side, as well
as accepting orders in different formats such as emails, hard copies, and electronic
In B2C, the infrastructure is relatively quite simple with the information confined
to just the product(s) of the seller.
In B2B, the seller arranges products tailored for different customers. The system
itself is so designed that business browsers do not have to go through the
laborious process of reading an entire catalogue to find the products/services they
In this regard, Esources is an excellent example of a B2B portal that provides
information on scores of companies selling wholesale products as well as trade
leads in a systematic manner.
According to an Esources.co.uk review, a company by listing itself on this portal
can get noticed better than any other directories.