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B2B Marketing – The Way Ahead

Esources is a B2B or a business-to-business portal with listings of verified wholesale suppliers, dropshippers, and trade leads. <br>• This portal is a very useful tool for B2B marketers. <br>• In a B2B environment one business makes a commercial transaction with another. <br>• This transaction occurs when one company buys products or services from another company. <br>• According to an Esources review, the portal is enabling companies to interact with vendors across a range of products and understand how they are coping with the evolving marketplace.<br>• It offers an approach to business marketing and an insight into many more industrial and commercial transactions. <br>With the rise of the internet, the marketers must confront with a dynamic medium and continually try to embrace innovative practices every day. <br>It is not that they must forgo traditional marketing approaches, but seek a way forward to integrate the digital and traditional into a unified whole. <br>A layperson must understand that there are key differences between marketing to consumers and marketing to businesses. <br>A B2B market has:<br>• Complex transactions – <br>o The products are complex and the buying processes are intricate. <br>o The manufacturing equipment is complex with many engineering details. <br>o Negotiation between the buyer and seller is intense because of the increased bargaining power of players involved. <br>• Off shoot demand<br>o A significant amount of business demand in a B2B market is an off shoot of consumer demand. <br>o For example, a car maker’s demand for steel sheets may come down if fewer consumers buy cars in a slowed economy. <br>• Fewer customers<br>o The number of potential individual customers in a business-to-consumer market is far greater than in a business-to-business market. <br>But now B2B companies are also recognizing what their B2C peers have long appreciated – that customer experiences matter a lot. <br>In this regard, Esources has done a lot in improving the companies’ end-to-end interactions. <br><br><br> <br>

AldonRichards
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B2B Marketing – The Way Ahead

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  1. B2B Marketing – The Way Ahead

  2. Esources is a B2B or a business-to-business portal with listings of verified wholesale suppliers, dropshippers, and trade leads. •This portal is a very useful tool for B2B marketers. •In a B2B environment one business makes a commercial transaction with another. •This transaction occurs when one company buys products or services from another company. •According to an Esources review, the portal is enabling companies to interact with vendors across a range of products and understand how they are coping with the evolving marketplace. •It offers an approach to business marketing and an insight into many more industrial and commercial transactions.

  3. With the rise of the internet, the marketers must confront with a dynamic medium and continually try to embrace innovative practices every day. It is not that they must forgo traditional marketing approaches, but seek a way forward to integrate the digital and traditional into a unified whole. A layperson must understand that there are key differences between marketing to consumers and marketing to businesses.

  4. A B2B market has: • Complex transactions The products are complex and the buying processes are intricate. The manufacturing equipment is complex with many engineering details. Negotiation between the buyer and seller is intense because of the increased bargaining power of players involved.

  5. Off shoot demand :- • A significant amount of business demand in a B2B market is an off shoot of consumer demand. • For example, a car maker’s demand for steel sheets may come down if fewer consumers buy cars in a slowed economy.

  6. Fewer customers :- • The number of potential individual customers in a business-to- consumer market is far greater than in a business-to-business market. But now B2B companies are also recognizing what their B2C peers have long appreciated – that customer experiences matter a lot.

  7. In this regard, Esources has done a lot in improving the companies’ end-to-end interactions. Thank you eSources.co.uk 27 Old Gloucester Street , WC1N 3XX London, United Kingdom Email us: sales@esources.co.uk Published by : http://www.esources.co.uk/

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