B2B portals are holding their forte as the marketing backbone in today’s business environment. B2B markets fulfil the needs of businesses because, unlike in the case of business to consumer, the products are far more complexLead nurturing•Getting a lead is only part of a marketing job.•Any campaign must include lead nurturing to inclusively fructify the marketing efforts.•Marketers must automatically and continuously distribute targeted marketing promotional to leads over time. •This is important to build and sustain a meaningful relationship so that a substantial revenue stream can be created.
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B2B Marketing Must Create Value and Lasting Relationships
What is buying experience?