B2B Marketing Must Create Value and Lasting Relationships
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\nB2B portals are holding their forte as the marketing backbone in today’s business environment. \n B2B markets fulfil the needs of businesses because, unlike in the case of business to consumer, the products are far more complex\n\nLead nurturing\n\n\n•Getting a lead is only part of a marketing job.\n\n•Any campaign must include lead nurturing to inclusively fructify the marketing efforts.\n\n•Marketers must automatically and continuously distribute targeted marketing promotional to leads over time. \n\n•This is important to build and sustain a meaningful relationship so that a substantial revenue stream can be created. \n

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Presentation Transcript

  • The pressure on all companies these days is to become better B2B marketers.

  • Sadly, most of them are time strapped and yet have to grapple with evolving business developments, lead generation, and lead quality.

  • The focus is on personalized selling process, forcing marketers to invest more than ever on technologies that create the best buying experience.


What is buying experience?

  • It is the perception your target buyers have when buying your product or service in the market.

  • It is with this in mind companies must engage with the buyer throughout the entire customer lifecycle.

  • The buying experience commences with the initial contact, and reinforces subsequently by building trust.

  • To deliver the best buying experience, an entrepreneur needs correct skills, knowledge of product usage, and market knowledge.

  • In this regard, a B2B portal like Esources has been of great help to various organizations.


  • .

  • According to an Esources review, the portal has helped sellers to understand the buyers’ market and appreciate how their offerings can solve buyers’ business needs.


  • Importance of lead generation

  • B2B lead generation is a powerful tool because it creates interest in a product or service in order to drive sales.

  • Today, it is the single most important goal of any B2B marketing department.

  • The process involves identifying target customers in advance of making any sales outreach. The main vehicle for lead generation is digital channels.


  • There is so much information readily available on the internet that we are seeing the emergence of self directed buyers.

  • Buyers are now holding all the cards.

  • They are doing research online, exploring all options, and building perceptions.

  • Therefore, the buying process has undergone a transformation.

  • Marketers are finding innovative ways to reach out to new buyers, chiefly through online channels.


  • There are several approaches to lead generation:

  • These include inbound and outbound marketing, content marketing, search engine optimization, social media, and email marketing.

  • Lead generation relies on the direct marketing approach.

  • This is in contrast to the traditional marketing that depends on advertising and marketing communications.

  • Here, Esources is playing a very vital role.


  • According to Esources.co.uk review, the portal has abundant information for conducting market research. Companies have now developed effective strategies for identifying high-potential prospects.

  • They review the characteristics of their best potential customers and identify their peer competitors in the identical industry segment.

  • They evaluate their buying strategies.

  • The contacts are then included in the lead generation campaigns.


Lead Nurturing

  • Getting a lead is only part of a marketing job.

  • Any campaign must include lead nurturing to inclusively fructify the marketing efforts.

  • Marketers must automatically and continuously distribute targeted marketing promotional to leads over time.

  • This is important to build and sustain a meaningful relationship so that a substantial revenue stream can be created.


  • A portal like Esources lays the groundwork for lead nurturing and increases a company’s reach.

  • It enables business buyers to conduct extensive research online before making any purchase.

  • B2B portals are holding their forte as the marketing backbone in today’s business environment.

  • B2B markets fulfill the needs of businesses because, unlike in the case of business to consumer, the products are far more complex.

Thank

you


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