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University of Pennsylvania: “Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West Philadelphia a viable and attractive community”. CASE STUDY Author: Denise B. Clapp. University of Pennsylvania –Revitalization Strategies

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University of Pennsylvania:

“Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West Philadelphia a viable and attractive community”

CASE STUDYAuthor: Denise B. Clapp


  • University of Pennsylvania –Revitalization Strategies

  • Clean and Safe Neighborhoods

  • Established a special services district

  • Excellent School Options

    • Created Penn-assisted K-8 public school

    • Funding from Penn reduced class size, increase resources

  • Retail Development

  • Developed retail including art house cinema, specialty food market, structured parking (Fannie Mae assisted in financing)

CASE STUDY


  • University of Pennsylvania –Revitalization Strategies

  • High Quality Housing Options / Homeownership

  • Penn Provides $15,000 grants to new home buyers

  • For existing home buyers, Penn provides matching grants up to $7,500 for home improvements

  • Penn identified key multi-family properties and provided gap financing and technical assistance for building rehabilitation

  • The grants for Penn affiliates covered dwellings within several blocks of campus

CASE STUDY


Recommendation Seven

New Site for Business School and Law School are Viewed as Positive Moves for the Development of College Town





Gatton Center

Relationship of Business School to Executive Education Center at MLK/High


Gatton Center

Locate Executive Education Building On Transit Center Site


Program

Space Capacity Square Feet

Flat training room 75/300 2,250

U-shaped tiered training (lg.) 35 1,900

U-shaped tiered training (sm.) 35 900

U-shaped tiered training (sm.) 35 900

Large meeting (w/ divider) 400 4,000

Computer lab 20 700

Medium training / breakout 20-35 700

Medium training / breakout 20-35 700

Small training / breakout 10-15 350

Small training / breakout 10-15 350

Board room 20 600

Dining hall 1,500

Kitchen 500

Staff offices 8 800

Director’s office 300

File room 150

Conference room 300

Workroom 200

Storage and file room 300

17,400

Gatton Executive Education Center


Recommendation Eight

Institute an Overlay Zone to Guide Urban and Architectural Character of Future Buildings and to Maintain Housing and Residential Stock



T1 PRESERVE

T2 RESERVE

T3 SUB URBAN

T4 GENERAL

T5 CENTER

T6 URBAN CORE

T1

T5

T6

T2

T3

T4

T1


Recommendation Nine

Broaden Use of Plus Account/ Pass Card to Include Retail and Restaurants in the College Town


Off – Campus Meal Plans

Advantages:

- Focuses student retail spending in college town

- Promotes spending off-campus / retail market

- Convenient and safe form of payment

- Retailers eager to participate and promote specials through account management website

- Parents control how student money is spent

- Offers variety and more flexible hours

Retail Development Strategies


Recommendation Ten

Limit Retail on Campus and Encourage Reduction of Retail Space on Campus – 35,000 sq. Ft.


Peterson Service Building

Computer Store

Blazer Hall

Convenience Store

Patterson Office Tower

Intermezzo

Student Center

Starbucks

Block and Barrel

Bookstore

Food Court

Erikson Hall

Starbucks

Lemon Tree

Block and Barrel

W.T. Young Library

Ovid’s Restaurant

College of Agriculture

Food Shop

The Commons

Convenience Store

On-Campus Retail


TRANSPORTATION / TRANSIT

RECOMMENDATIONS


Recommendation One

Convert all Streets to Two-Way Traffic


Street dir
Street dir

Street Direction Existing


Street dir prop
Street dir prop

Street Direction Proposed


Recommendation Two

Transform Euclid Avenue to Feel Like a Campus Road, Not a City Street






Recommendation Three

1. Encourage Shared Parking

2. Reduce Surface Parking Lots

3. Convert Streets to Include Parallel On-Street Parking



Tree cover
Tree cover

605 Spaces

145 MLK Blvd.

93 Limestone Ave.

78 Lexington Ave.

72 Ave. of Champions

59 High St.

57 S. Upper St.

55 Rose St.

48 Maxwell

On-Street Parking Count


300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY

400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY

300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY

400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY

Proposed Parking Decks


Recommendation Four

Extend Bus Transit System



Recommendation Five

Straighten MLK




Mlk zoom proposed
MLK zoom - proposed

MLK Blvd. Streetscape - Existing


Mlk zoom proposed1
MLK zoom - proposed

MLK Blvd. Streetscape - Proposed




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