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Managing the Evening Economy

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Town centre boom and bust - PowerPoint PPT Presentation


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Managing the Evening Economy Town centre boom and bust Halt 16 years of exceptional investment Shopping centre construction Leisure growth, including eating out and the alcohol-driven sector Town centre living Tourism and hotel development University growth & new student accommodation

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Presentation Transcript
town centre boom and bust
Town centre boom and bust
  • Halt 16 years of exceptional investment
  • Shopping centre construction
  • Leisure growth, including eating out and the alcohol-driven sector
  • Town centre living
  • Tourism and hotel development
  • University growth & new student accommodation
  • Public infrastructure
importance of evening economy
Importance of Evening Economy
  • 7 million people are economically active 6pm-9pm
  • Over 1m work for hotels, pubs, bars, nightclubs and restaurants This compares with 2.8 m in retailing (11% of total workforce)
  • Represents an average of 27% of t/c centre turnover
  • Eating out/takeaway spending has risen 55% i
  • People now spend 12% more on cinema, theatre, bingo, nightclubs and casinos than a decade ago
  • There are more cinema screens than ever before
  • Theatregoing has grown from 36% of population to 48%
importance of evening economy4
Importance of Evening Economy
  • Multi billion pound Industry
  • The 24 hour city.
  • 2003 Licensing Act
  • New Temperance
  • Recession, survival, revival & Diversification
evening economy potential
Evening Economy Potential:
  • Increase use of centres at night if:

- safer

- more accessible

- better designed

- offered more choice

getting the basics right

WELLBEING

Welcoming, clean

and safe

MOVEMENT

A secure pattern of arrival,

circulation and

departure

A BROAD APPEAL

Avibrant choice and

a rich mixof

entertainment and

activity

PLACE

A stimulating destination

and a vital place

Getting the Basics Right

POLICY ENVELOP

A clear aim and a common purpose

develop your night time offer
Develop your night time offer
  • Partnership Development
  • Baseline Research
  • Conduct Overnight Audits
  • Identify your market needs
  • Evening Economy Management Plan
  • Change perceptions
case studies
Case Studies
  • Birmingham

- Passion & Enthusiasm

- Turn around in Broad Street

- Changing Police Attitude – BSafe

  • Westminster

- Cleansing regime

- CSOs, Licensing, Noise

- Transport

shifting retail hours
Shifting Retail Hours

Westfield Derby

cultural renaissance diversifying appeal
Cultural RenaissanceDiversifying Appeal

The Rose Theatre, Kingston upon Thames

The QUAD Derby

best practice
Best Practice
  • Evening Ambassadors – Street Pastors
  • Hull Field Hospital
  • Taxi Marshals; free drinks for drivers!
  • Arts, culture, libraries, museums
  • Toilets – Telescopic, community
  • Late night shopping
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