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Managing the Evening Economy PowerPoint PPT Presentation


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Managing the Evening Economy Town centre boom and bust Halt 16 years of exceptional investment Shopping centre construction Leisure growth, including eating out and the alcohol-driven sector Town centre living Tourism and hotel development University growth & new student accommodation

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Managing the Evening Economy

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Managing the Evening Economy


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Town centre boom and bust

  • Halt 16 years of exceptional investment

  • Shopping centre construction

  • Leisure growth, including eating out and the alcohol-driven sector

  • Town centre living

  • Tourism and hotel development

  • University growth & new student accommodation

  • Public infrastructure


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Importance of Evening Economy

  • 7 million people are economically active 6pm-9pm

  • Over 1m work for hotels, pubs, bars, nightclubs and restaurants This compares with 2.8 m in retailing (11% of total workforce)

  • Represents an average of 27% of t/c centre turnover

  • Eating out/takeaway spending has risen 55% i

  • People now spend 12% more on cinema, theatre, bingo, nightclubs and casinos than a decade ago

  • There are more cinema screens than ever before

  • Theatregoing has grown from 36% of population to 48%


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Importance of Evening Economy

  • Multi billion pound Industry

  • The 24 hour city.

  • 2003 Licensing Act

  • New Temperance

  • Recession, survival, revival & Diversification


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Evening Economy Potential:

  • Increase use of centres at night if:

    - safer

    - more accessible

    - better designed

    - offered more choice


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WELLBEING

Welcoming, clean

and safe

MOVEMENT

A secure pattern of arrival,

circulation and

departure

A BROAD APPEAL

Avibrant choice and

a rich mixof

entertainment and

activity

PLACE

A stimulating destination

and a vital place

Getting the Basics Right

POLICY ENVELOP

A clear aim and a common purpose


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1.WellbeingWelcoming, Clean and Safe


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3. A Broad AppealA Vibrant Choice and a Rich Mix


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4.PlaceA Stimulating Destination and a Vital Place


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2. MovementA Secure Pattern of Arrival, Circulation and Departure


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Develop your night time offer

  • Partnership Development

  • Baseline Research

  • Conduct Overnight Audits

  • Identify your market needs

  • Evening Economy Management Plan

  • Change perceptions


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Case Studies

  • Birmingham

    - Passion & Enthusiasm

    - Turn around in Broad Street

    - Changing Police Attitude – BSafe

  • Westminster

    - Cleansing regime

    - CSOs, Licensing, Noise

    - Transport


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Managing the Night Time Environment Night Time Infrastructure


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Shifting Retail Hours

Westfield Derby


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Cultural RenaissanceDiversifying Appeal

The Rose Theatre, Kingston upon Thames

The QUAD Derby


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Best Practice

  • Evening Ambassadors – Street Pastors

  • Hull Field Hospital

  • Taxi Marshals; free drinks for drivers!

  • Arts, culture, libraries, museums

  • Toilets – Telescopic, community

  • Late night shopping


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Toyubur RahmanDevelopment Manager, [email protected]


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