PERSUASIVE COMMUNICATION . PROFESSOR SANDI SMITH DEPARTMENT OF COMMUNICATION MICHIGAN STATE UNIVERSITY. BASIC DEFINITION OF PERSUASION. Any active non-coercive attempt to change another’s beliefs, attitudes, and/or behaviors. Generate relevant advocacy examples from audience.
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PROFESSOR SANDI SMITH
DEPARTMENT OF COMMUNICATION
MICHIGAN STATE UNIVERSITY
Assertion about properties of an object. A description of what a target assumes to be true or false about the world. A fact.
1. General and enduring positive or negative feelings about a person, object, or issue
THREE TYPES OF BEHAVIOR (OVERT ACTION):
1. Response-shaping… socialization and teaching
-- What do you want to teach others?
2. Response-reinforcing… currently-held convictions are strengthened to be more resistant to change
-- Which things do you want people to
continue to do?
3. Response-changing… new behaviors replace old ones as a result of persuasion.
-- What new behaviors do you want
from your targets
Establish that you are an expert
Establish that you are trustworthy
Do an audience analysis