Website SEO Performance Analysis
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Website SEO Performance Template - PowerPoint PPT Presentation


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Make sure your top webpage are found with this template that has a checklist to help you audit each page for top SEO impact. It also includes a conversion tracker - a key indicator of your state of SEO and pages you need to optimize.

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Website SEO Performance Analysis

Step 1: Fill out an audit of each page your actively drive traffic to. We know this

seems redundant but this exercise forces you to make sure that each page has

unique information – No laziness allowed if you want to be ranked in top results!

Home Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

Page 1 of 5

Copyright 2014, unfunnel.com, LLC


This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

Page 2 of 5

Copyright 2014, Unfunnel.com LLC.


The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

Page 3 of 5

Copyright 2014, Unfunnel.com LLC.


HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Landing Page URL:

Yes/No

This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains at least a couple paragraphs of HTML text.

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text

links (not pull-downs, login screens, or pop-up windows) or image links containing

Page 4 of 5

Copyright 2014, Unfunnel.com LLC.


ALT attributes.

The HTML text links from other pages on my site to this page contain my target

keywords.

Step 2: Outline here your website conversion strategy results. What are your

business goals? Does your SEO strategy reflect those goals? What action do you

want people to take when they land on each different page?

Traffic will come from both online (email, social, search) and offline channels (TV,

radio, print etc.) so make sure you consider the messaging in the Call to Action (CTA)

link or message that drove them to the landing page.

Use this list to build an automated web analytic weekly report on all the conversions

to optimize your time, content and messaging towards your specific business goals.

CONVERSIONS – Online and Offline

Conversion Name

[Month]:

number, quality, or

dollar value

Examples:

6 qualified leads

$12,300

63 sales

[Month]:

number, quality,

or dollar value

12 bad leads

3 good leads

$21,300

23 sales

[Month]:

number, quality,

or dollar value

4 bad leads

4 good leads

$31,200

54 sales

Leads Generated

Online Sales: Product 1

Phone Sales: Product 1

Page 5 of 5

Copyright 2014, Unfunnel.com LLC.


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