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Converting to Agile Marketing [INFOGRAPHIC] PowerPoint PPT Presentation


http://unfunnel.com/by-the-numbers/ This infographic explores how traditional organizational models and funnel marketing strategies are starting to leak. Companies are looking for more agile ways of working to meet customer needs. This requires organizational agility, and innovative thinking but if you turn the funnel upside-down, you will see the methodology actually brings happiness to both the marketer and the customer. These insights are compiled from senior digital and non-digital marketers, leadership and developers across all different sectors and markets.

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Converting to Agile Marketing [INFOGRAPHIC]

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Converting to agile marketing infographic

HOW TO GET

unfunn l-ed

HOW TO GET

unfunn l-ed

CONVERTING TO A MORE AGILE MARKETER

POLITICS

When in doubt, act in the best

interest of your customer, deliver

value over an initiative to help

someone get a promotion.

This infographic explores how traditional organizational models

and funnel marketing strategies are starting to leak. Companies

are looking for more agile ways of working to meet customer

needs. This requires organizational agility, and innovative thinking

but if you turn the funnel upside-down, you will see the methodol-

ogy actually brings happiness to both the marketer and the

customer. These insights are compiled from senior digital and

non-digital marketers, leadership and developers across all

different sectors and markets.

ROADBLOCKS

You need a champion to help

remove barriers that get in the

way of progress, this is essential

and the new role of management

since they are typically a

seasoned veteran of the “game”.

PROCESS

Embrace change and build in

flexibility to switch gears on a

moments notice. Make defined by

the team and how they want to

communicate.

AGILITY

SILOS

Build a cross-functional team that

stems from the customer’s needs,

channels, design, content PMs,

web analysts and even the

customer themselves.

AFRAID

Conflict with happen, it’s

inevitable, but taking individual

accountability is liberating and

causes more good than harm.

MEETINGS

Meetings are for clients, not for

real team collaboration. Cut down

on unproductive time and people

patting themselves on the back.

Instead use this time for the 100

other things you could be doing.

PERFECTION

It does happen, but rarely

planned. It will stem from organic

progress and small iterations

toward continued improvement.

TYPICAL CUSTOMER

TYPICAL MARKETER

25%

BUSINESS

Business and strategy

meetings, defining scope and

business goals & objectives

25%

25%

25%

CREATIVE

Tech, design, prototyping,

copy, interactive content,

channel messaging

TECHNOLOGY

Development leveraging

partnerships, CMS & existing

products and templates

ANALYSIS

50hrs

45k

Analytics & optimization with

automated dashboard reporting

for cross-functional input

Review online traffic patterns to see

their favorite products/services

Average annual salary of your

marketing team

Reviewing many products

20hrs

5peeps

Write review content and

post in areas they will find it

Looking for customers reviews

10hrs

Average team members in a meeting

AGILE MARKETING TEAM

$$$$$

$$$$$

Average time meetings last2hrs

1HR

1HR

Show them different ways to

get more value for their $

Reviewing personal budget

CUSTOMER

5hrs

MARKETER

Average number of meetings per week15mtgs

$

$ $ $

Land them on a

personalized lead gen

form to capture more

information

Trying out samples or downloading free trials

3hrs

www.unfunnel.com

3,750K

$

$

$

Empower the

customer and give

them an app to

calculate pricing

themselves

Requesting pricing and referrals

1hrs

Cost per week

196K

$ $ $ $

$ $ $ $

$ $ $ $

$ $ $ $

$ $ $ $

$ $ $ $

$ $ $ $

$ $ $ $

$ $ $ $

$ $

$ $ $

$ $ $

Take time to

celebrate! But then

start optimizing and

nurturing with thank

you messages

Making the first purchase

10hrs

HAPPYCUSTOMERSAGILEMARKETERS

Cost per year

SIMPLIFY USING A 4

BUCKET APPROACH

Set up a loyalty

program to

reward

interactions

with the brand

Looking for loyalty rewards

30hrs

Passing on offers to friends/family via social channels

FROM 1 TO MANY THE ULTIMATE

CONVERSION IS LOYALTY

AGILE MARKETING IN MOTION


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