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2015 Digital Marketing Strategy Proposal Template - PowerPoint PPT Presentation


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http://bit.ly/digital-mktg-proposal-template \nThis free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit). \n\nDownload this free guide to have a consistent reference for how to format, visualize and deliver online success in 2014. \n\nGet it here: http://bit.ly/the-powerhouse-digital-pitch.

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Presentation Transcript

1. OVERVIEW

Tactic 1

Current State – Performance

Conversion Chart (Visual)

2. GROWTH OPPORTUNITIES

Recommendation 1

Recommendation 2

Recommendation 3

3. TRAFFIC FLOWMAP

User Flow Across Channels

App User Experience

4. CONTENT STRATEGY

Audience & Personas

Creative Messaging

5. SUMMARY

Timeline

Estimated Costs

Digital

Strategy

Tactic 5

Tactic 2

Tactic 4

Tactic 3


WHAT’S WORKING – i.e. High Traffic

-

Over 1 Million page views in the last 90 days

-

From more than XXX visits

-

XX% traffic to top XX pages

• WHAT’S NOT – i.e. Low Engagement or Conversion

-

Average visitor sees only X pages before exiting

-

More than XX% of those visitors are unique

-

X % of them leave immediately

-

The remaining visitors will go XX pages deep before exiting

-

Average time spent = XX minutes

• High Traffic

– Over 1 Million page views in the last 90 days

– From more than 525k visits

– SBC is where 256k+ enter the FedEx website

• Low Engagement

– Average visitor sees 2 pages before exiting

– More than 90 percent of those visitors are

unique

– 52 percent of them leave immediately

– The remaining visitors will go 6+ pages deep

before exiting

– Average time spent = 2.56 minutes


Take one or two metric conversions from prior slide and make visual

Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)


GROWTH OPPORTUNITY

RECOMMENDATION #1


Business Goal (i.e. capture leads)

Solution (i.e. Home Page Banner)

Steps to improve experience:

-

Step 1

-

Step 2

-

Step 3

-

Step 4

Why this is important:

Integrating Google+ will also significantly improve

SEO rankings (local and mobile especially)

Reduce the bounce rate with relevance via direct &

organic traffic


GROWTH OPPORTUNITY

RECOMMENDATION #1


Rule #1: Something similar to “Related

content must be highly relevant”.

Call out a main goal conversion here

• Example 1

…and hammer it home.

• Example 2

• Example 3

• Example 4

• Example 5


GROWTH OPPORTUNITY

RECOMMENDATION #3


Spell out Optimization Ideas

-

Idea example here: Use the right colors for your

audience to draw attention to select elements.

Don’t try to make everything jump out – or

nothing will stand out. Do A/B testing variations 2

vs 4 colorsfor your web templates.

-

Idea example here: Avoid anything

unnecessary. No Flash animations, no animated

background and NO background music.

-

Idea example here: Create a clear navigation

structure and prioritize page elements in a grid

fashion (based on CTAs & Business Goals).

And drive home another main point – here!

Highlight an area that could use the

most improvement, could be a form…

1.

Are there any barriers?

2.

How many fields should be required?

3.

Does the form look secure?

4.

Does it automatically populate?

5.

What happens after you submit?

6.

Any industry benchmarks?


USER EXPERIENCE

HOW EVERYTHING TIES TOGETHER


Source : http://unfunnel.com/wp-content/uploads/influencer_cultiv_lifecycle_unfunnel.jpg (Make sure you give your source credit)


Source : http://unfunnel.com/wp-content/uploads/marketingcom-unfunnel-agile.jpg (Make sure you give your source credit)


TACTICS

CONCEPTS & MESSAGING


Do you know who your audience is? If not, what is the plan to find out?

Develop personas & how they are influenced…


Bucket your content into categories, what is to find out?

your mix? For example:

1.

Recycled Content

2.

User Generated Content

3.

Innovative Content

4.

Influencer Content

5.

Partner/Sponsor Content

Spell out Your Content Strategy

Example: Our content strategy will be

defined by both historical data and

behavior analysis of current audience &

segments to determine messaging the will

trigger a goal response.


SUMMARY to find out?

PRICING & TIMELINE


Phase 1 to find out?

$$$$ - Range

What Phase 1 includes, i.e. strategy,

concepting, layouts etc.

Phase 2

What Phase 2 includes, content

development, testing, website launch etc.

$$$$ - Range

Phase 3

What Phase 2 includes, monthly

optimization, reporting & media costs etc.

$$$$ - Range

Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposal

may not be used or reproduced without the consent of blah blah blah.


Join us… to find out?

http://bit.ly/join-the-unfunnel


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