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For more course tutorials visitwww.uophelp.comCOM 302 Week 1 Individual Assignment Marketing Communications ProcessCOM 302 Week 2 Learning Team Assignment Advertising Media MixCOM 302 Week 2 Individual Assignment Sales Promotion and AdvertisingCOM 302 Week 3 Learning Team Assignment Building New BrandsCOM 302 Week 4 Learning Team Assignment Direct Marketing

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Com 302 your world uophelp com

COM 302 Your world/uophelp.com

For More Course Tutorials Visit

Www.Uophelp.Com


Com 302 your world uophelp com1

COM 302 Your world/uophelp.com

COM 302 Entire Course

For more course tutorials visit

Www.Uophelp.Com

COM 302 Week 1 Individual Assignment Marketing Communications Process

COM 302 Week 2 Learning Team Assignment Advertising Media Mix

COM 302 Week 2 Individual Assignment Sales Promotion and Advertising

COM 302 Week 3 Learning Team Assignment Building New Brands


Com 302 your world uophelp com2

COM 302 Your world/uophelp.com

COM 302 Week 1 Individual Assignment Marketing Communications Process

For more course tutorials visit

Www.Uophelp.Com

Week 1 Individual Assignment Marketing Communications Process

Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library

Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.

Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.


Com 302 your world uophelp com3

COM 302 Your world/uophelp.com

COM 302 Week 2 Individual Assignment Sales Promotion and Advertising

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COM302 Week 2 Individual Assignment Sales Promotion and Advertising

Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One.

Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.


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COM 302 Your world/uophelp.com

COM 302 Week 2 Learning Team Assignment Advertising Media Mix

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Learning Team Assignment: Advertising Media Mix

Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion

Review the sample entry in the matrix.

Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:


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COM 302 Your world/uophelp.com

COM 302 Week 3 Learning Team Assignment Building New Brands

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Week 3 Assignment Building New Brands

Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence

Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.

Imagine that you are a PR consultant for a large corporation that plans to launch a new brand the firm’s executives think will become as well known as world-class brands in the same industry


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COM 302 Your world/uophelp.com

COM 302 Week 4 Learning Team Assignment Direct Marketing

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Week 4 Assignment Direct Marketing

Resource: Ch. 14 of Marketing: Real People, Real Choices

Continue working on the Week Four Learning Team Assignment: Direct Marketing.

Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three.


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COM 302 Your world/uophelp.com

COM 302 Week 5 Individual Assignment Internet Based Marketing Blog

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Week 5 Individual Assignment Internet-Based Marketing Blog

Resources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and Promotion

Visit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.

Select one of the websites for this assignment.


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COM 302 Your world/uophelp.com

COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion

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Week 5 Assignment Social and Ethical Aspects of Advertising and Promotion

Resources: Ch. 22 of Advertising and Promotion and the University Library

Debate one of the following social or ethical issues:

Advertising is informative. vs Advertising is manipulative.

Advertising creates and perpetuates stereotypes.

Advertising creates images that consumers can relate to.


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COM 302 Your world/uophelp.com

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