1 / 4

Fitness Industry Trends That Could Rule in 2021

Yoga and gym fitness apps make it easier to motivate, track progress, and reach your goals. Design your own branded app for boutique fitness or custom fitness app for your gym that will grow your business. Sign-up today!

6016
Download Presentation

Fitness Industry Trends That Could Rule in 2021

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Fitness Industry Trends That Could Rule in 2021 Theyear2020wasanexceptionalyeardue totheglobalpandemic. Theoverallresponsefromthefitness industrywaspositiveandevolved. Thecoronavirushavocresulted inamajorshiftinhowweexercise. Withahumongousgrowthin digitalandsocialwellness, 2020couldbeperceivedasayearof fitnessclubsoftwareandwearablesgrowth. Albeit2020wasa hardyear, thefitnessindustryfoundasteadypathway. Whenitcomestodeterminingtrendsforthenewyear, itishard tooverlooktheimpactcreatedbytheglobalpandemiconthe fitnessindustry. Fromvirtualcoachingtofunctionaltraining studiosoftware, herearethetopfitnesstrendstowatchoutforin 2021.

  2. 1. Remote Wellness Coaching Remotetrainingenablespeopletoworkwithapersonaltraineror wellnesscoachonaone-on-onebasisoutsideoftheclub. The pandemichascompelledmanybusinessestoswitchtoanonline setting. Sometimes, membersenjoyhavingapersonaltrainer orcoachforthatadditionalelementofaccountabilityand motivationthattheyintroduce. Virtualwellnesscoachinghas muchspacetogrowin2021withitbecomingincreasingly popular. Gymownershavethechancetooffervirtualcoachingin variousareasofhealthandfitnessaswellasamoreholistic approachtotraining. 2. Mind and Body Connection Accordingtoaresearchstudy, yogawasthemostpreferred workoutof2020. Thoughphysicalexerciseiscrucialtooverall fitness, mentalhealthisequallyimportant. It’shightimefitness enthusiaststhatpayheedtothismodel. Withlockdownsacross theglobeandpeoplelivinginisolation, mentalhealthwasabig topicofconversationin2020. Asmoreandmorepeoplestart payingattentiontotheirmentalwellness, thepopularityofyoga andpilatesissettorisein2021too. 3. Specialized Fitness Program for Risk Groups Someindividualsareatincreasedriskofencounteringagrave caseofCOVID-19. Thiscouldleadtoafitnesstrendconvergingon particulargroups. Thesecouldbeaprivateorsmallgroupfitness sessioninaregulatedenvironmentoraspecialdigitalclass. It’s necessarytokeepinmindthatnotallmembersareconfident ingettingbacktothegymuntilthevaccinehasbeenrolledout andprovensuccessful.

  3. 4. Wearables Wearabletechnology, healthtrackers, andfitnesstechnology continuetoplayapivotalroleincontrollingthefitnessindustry. Consumerstodayprefertofetchandsharemorehealthdatafrom smartwatchesandhaveseamlessaccesstothelatestinformation. WithAIcoaches, personaltrainingassistants, andcustom fitness app for gyms, thefutureoffitnesstechnologylooksbright. Fitnessbrandsthatdon’timbibetechnologyintotheirofferings aresuretostruggletobeatthecompetitioninaworldofdataand personalization. 5. Inclusive Fitness Thoughthereisalottodo, fitnessinfluencersandbrandshave startedpeopleofdifferentsizes, shapes, andgenresthatfitnessis meantforall. Consumersarewellawareofsocialelementsand watchoutforbrandstoseewhattheyhaveinstoreandwhere theystand. What’sperceivedastheidealbodytypeischangingas fitnessbrandsandinfluencersswayawayfromidealvisualsto somethingmoregenuineandpertinentfortoday’saudience. Thereisawidespreadefforttobemoreinclusiveinfitness. Itis expectedthatthistrendwillcontinuewellinto2021andbeyond. 6. At Home Workouts It’snolongerasurprisethathomefitnessisoneofthehottest trendsfor2021. Athomefitnesstechnologyandequipmentwill continuetosellwiththeeaseofpeoplefromtheirlivingroom. Whilehomeworkoutsdon’tsubstituteworkoutsatagymforthe majorityofpeople, theydobalancetheirfitnessroutine. Itseems thathomefitnesswillcontinuetobealeadingtrendintheyear tocome.

  4. 7. Hybrid Fitness Whilesomeownersalreadystartedofferingdigitalandin- personservicesforworkouts, thepandemictriggeredthefitness industrytoexpediteonlinefitness. Today, thefitnessindustryis fullofarangeofdigitalofferingsthatdidn’texistafewmonths ago. Aspeoplelovetoembracethebenefitofdigitalfitnessand considerhomefitnessasapromisingwaytoworkout, adigital onlinefitnesssolutionwillbecomethenewnorm. Businesses willneedtoadapttotheconsumermentalityandofferoptions thatmatchdifferentaudiences.

More Related