A Case Study on Britannia

1. A Case Study on Britannia Introduction Britannia becomes a bakery manufacturer in India. In 2009, the business enterprise had commenced supplying especially fortified biscuits to small groups of college-going youngsters. The movement presented the organization’s awareness of the substantial national problem of malnutrition and ambition to increase the logo. But, Vinita Bali, lead executive officer, confronted two demanding situations- the way to scale up the manufacture and distribution of social merchandise, and how to expand the social product right into a sustainable commercial enterprise. In order to conquer the difficulties, Bali made several critical policies. The file analyses the foremost plans in finance, marketing, competition, and external surroundings elements.

2. History of Britannia Set up in 1892, Britannia became the biggest manufacturer of bakery merchandise in India, with a 28-in step with-cent proportion of the$3- billion Indian biscuits and bread marketplace. The company changed into regarded for launching variants of current and new products to cater to customers. Therefore, product innovation makes Britannia stand out from many competitors. In 2010, the Indian government operated the Center Meal Scheme, presenting a cooked nutrient meal to number one college youngsters, which aimed at combating malnutrition- the most crucial problem in Indian even across worldwide. Britannia joined the policy, presenting especially fortified biscuits to kids and found out the significance of social products. therefore, the organization attempted to scale up the manufacture and distribution of social merchandise and even increase them into a maintained enterprise. You can read the full content: https://www.businessupside.in/a -case-study-on-britannia/ -------------------------- Business Upside Email ID: support@businessupside.com Phone No.: +1-425-605-0775 Visit Us: https://www.businessupside.com/ Stay Connected Via: https://www.facebook.com/businessupside https://www.youtube.com/c/BusinessUpside https://twitter.com/BusinessUpside1 https://www.instagram.com/businessupsideusa/ https://www.linkedin.com/company/businessupside/