Google Image Search To Drive Organic Traffic On Your Website _ eGoodMedia

1. Google Image Search To Drive Organic Traffic On Your Website | eGoodMedia Are you looking to drive organic traffic on your website without ranking your web page on google search result page (SERP)? Google Image search is the best way to promote and drive traffic on your website. Images are often overlooked but when it comes to judging its effectiveness, it has all the capabilities to make your targeted audience land on your website. Yes, you read it right, image SEO can help you to rank your images in search engines’ images page for the targeted keyword searched by your potential customers. One can’t compare the amount of traffic between the SERP and image searches. Because it’s very obvious that websites appearing on the top in the search engine result page can offer an abundance of traffic compared to image searches. But the traffic you get from the image search is considered as quality organic traffic.

2. Images are also considered as a type of content that’s why google gives preference to web pages containing multiple images and other media. Where you are creating a home page or blog page make sure that it contains text, images as well as video content. Adding these media elements will enhance your web page appearance in front of the audience as well as the search engine. But to rank your image in the image search result page you need to put a little more effort into optimizing those images. In this article, we will help you to determine how you can take advantage of google image search to drive traffic on your website. Using the tips mentioned below you can If you want to drive more organic traffic on google without ranking your page in google then check our blog on Drive Organic Traffic Without Ranking On Google (6 Ways to Follow In 2020) Why should websites focus on image SEO? Most of the SEO experts around ask the website to create unique and educating content or we can say, they focus more on content. Yes, content is one of the most important aspects that help them to get an abundance of traffic. But the images inside the content also play a crucial role in driving traffic on the web pages. The image can play a great role in driving organic traffic on your website and web pages without ranking in the search engine result page. Earlier Google used to offer a view image option but now google has started redirecting users to web pages. This particular feature has encouraged many website owners to consider image SEO while creating their SEO strategy. Optimizing your images for SEO helps search engines bot to smartly crawl and understand your image so that it reaches the right user. The targeted keyword used in the images helps search engine bot to understand image purpose and position that image for a particular keyword search. If you wonder how much organic traffic does an image search offers? Then the simple answer is it depends on the type of business you are running. For example, users that are looking to resolve PPC questions will not use an image search to find their answer. However, if you are running an ecommerce website mainly into clothing then image search will surely help you to get impactful results in terms of traffic.

3. Google Image ranking factors (algorithm update) In 2018 Google announced new images ranking algorithm that is considered before assigning a rank to an image in the search result ● The Authority of the website plays a crucial role in ranking an image. ● Context is another ranking factor that helps the user to get more accurate and related images in results. ● Google gives preference to websites that update its content frequently. In short, they believe in freshness and give preference to fresh content as well as image. ● Your image ranking also depends on the type of web pages they are related to. For example, if you are having an ecommerce website then google will give preference to images that are linked to the product page then the category page. ● Google has also started considering captioning, for its user to know the title of the page and the website name (where it’s published). Google has clearly hinted that in future images search will play a crucial role in driving traffic on the website. John Muller also stated that images are once again grabbing user attention and importance. Not only that but Google also rolled out a new feature called AI-powered google lens technology. It allows the user to get more search results depending on their interest not only that but it allows the user to purchase the product if they are interested in buying. By now you might be aware of different image ranking factors. Next, we will help you to determine tips and techniques for image SEO. Read more:- Google Image Search Read more Articles:- 1. Facebook Boost Post Button: How to Boost Facebook Posts For Better Results? 2. How To Use Instagram Stories For Social Media Marketing Campaign?

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