10 Leaders Driving Innovation & Transformation in Their Industries, 2024

VOL-04 | ISSUE-02 | 2024 The Silicon Leaders Excellence in The Spotlight 1 Breaking Boundaries How Innova?on Drives Progress Digital Transforma?on Revolu?onizing Industries for the Future Leaders Driving Innovation & Transformation in Their Industries, 2024 Leadership Focus and Learning Rewards Leadership Focus and Learning Rewards Ayedime Amadi Path to Cross-Functional Success

Leadership is not a person or a position.

Victors Reinventing Innovative Transformations he global business is witnessing T diverse industries. These leaders, with their pioneering spirit and strategic acumen, are driving unprecedented change, reshaping traditional norms, and charting new paths for progress. From technology and finance to healthcare and manufacturing, their influence extends far beyond their respective sectors, shaping the future of our interconnected world. Editor’s Editor’s inclusive workplaces that empower employees to thrive and innovate. Furthermore, their efforts to address pressing societal issues, such as climate change and healthcare disparities, demonstrate their commitment to driving positive change beyond business objectives. a remarkable surge in innovation and transformation, spearheaded by visionary leaders across Desk Desk As we reflect on the achievements of these visionary leaders, it becomes evident that their contributions extend far beyond the bottom line. Through the latest edition of 10 Leaders Driving Innovation & Transformation Their Industries, 2024, they serve as catalysts for transformation, inspiring others to embrace innovation, embrace change, and strive for excellence in their endeavors. In a world characterized by uncertainty and rapid change, their leadership offers a beacon of hope, guiding us towards a future defined by progress, resilience, and shared prosperity. They stand as beacons of inspiration, guiding their organizations through the complexities of the digital age with foresight and resilience. By embracing emerging technologies, fostering collaboration, and prioritizing agility, they are spearheading initiatives that redefine industry standards and drive sustainable growth. Their unwavering commitment to innovation, coupled with a deep understanding of market dynamics, enables them to anticipate trends, seize opportunities, and navigate challenges with confidence. These leaders recognize the importance of corporate responsibility and social impact, integrating sustainability and ethical practices into their business strategies. By championing diversity, equity, and inclusion, they create Jamie Cason

Contents Ayedime Amadi Leadership Focus and Learning Rewards 08 Path to Cross-Functional Success A Staunch Leader’s Eternal Novelties - by Natasha Makhijani Y C O V ER 20 CXO S T O Articles 16 Breaking Boundaries How Innova?on Drives Progress 24 Digital Transformation Revolu?onizing Industries for the Future

CREDITS Merry D'Souza James Taylor Jamie Carlson Anish Miller David King Editor-in-Chief Deputy Editor Executive Editor Assistant Editor Visualizer Art & Design Director Associate Designer Senior Sales Manager Marketing Manager Technical Head SME-SMO Executive Business Development Manager Sales Executives Business Development Executives Digital Marketing Manager Research Analyst Circulation Manager Database Management Technology Consultant Company Name Featured Person Brief Reva Adams Dave Stonis James Saw John Matthew Patrick Beretta Sandy Madison Dave Morgan David, Joe Steve, Simon Dominique T. Frank Adams Robert Brown Stella Andrew David Stokes Atsuko is experienced in Digital Technology and Development with a demonstrated history of working in Asia and the Pacific, Africa and Middle East. Atsuko Okuda Director ITU The Silicon Leaders www.itu.int Excellence in The Spotlight Ayedime Amadi Group Senior Manager in Enterprise Architecture and Customer Channels - Group Technology function Ayedime is a seasoned Technology Strategy , Architecture and Transformation Leader with over 24 years experience spanning Telecoms, Consulting , Banking and Financial services. MTN www.mtn.com Bukky has expertise in Strategic Communications, Media Relations, Project Management, Advisory & Crisis Management, Brands Strategy, Competitive Analysis, and Special Events Management. Robert Taylor Media www.roberttaylormedia.com Bukky George-Taylor Founder and CEO Dana Hill Senior Director of Engagement RangeWater Real Estate www.liverangewater.com Dana has expertise in E-Learning, Risk Mitigation, Team Building, LMS Marketing & Advertising, and Social Media Reputation. Ibrahim is the COO of Almentor, an e-learning and professional people development network serving the Middle East and Africa. Offering video courses and motivational/informative talks in Arabic and English. Ibrahim Kamel Chief Operating Officer Almentor www.almentor.net Jean is the Head of Member Services of MSDUK, and now working with over 90 global corporations and over 2000 ethnic minority businesses in the UK. Jean Chawapiwa Head of Member Services MSDUK contact@thesiliconleaders.com April, 2024 www.msduk.org.uk Jumoke is an award-winning Entrepreneur, International Keynote Speaker, and the founder of Taeillo an E-commerce furniture and Lifestyle brand based in Lagos Nigeria and Nairobi Kenya. Jumoke Dada Founder Taeillo Follow us on www.taeillo.com https://www.facebook.com/TheSiliconLeaders/ Melissa is Advisory Board Member of IBM. She collaborates and builds trusted relationships with executive leaders to connect for real and sustainable transformation: Melissa Drew Advisory Board Member IBM www.ibm.com We are also available on : Natasha is the Group CEO of award-winning executive search firm Oliver Sanderson, Founder and Director of the digital recruitment platform Snapp, and Co-Founder of B.L.A.C., a charity established to address a range of issues related to D&I in the business world. As an accomplished marketing and communication executive, Rusha brings a wealth of experience in driving corporate strategies, brand development, CSR & Sustainability across diverse industries. Oliver Sanderson Group PLC www.oliversanderson.com Natasha Makhijani Group CEO Copyright © 2024 The Silicon Leaders, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The Silicon Leaders. Reprint rights remain solely with The Silicon Leaders. Rusha Al-rawaf General Manager stc careers.stc.com.sa

COVER STORY Leadership Focus and Learning Rewards Ayedime Amadi Cover?Story? Ayedime Amadi Group Senior Manager in Enterprise Architecture and Customer Channels - Group Technology function MTN Group “ “ Path to Cross-Functional Success A yedime Amadi is a trailblazing and seasoned leader in the realms of Technology Strategy, Architecture and Transformation. With an impressive career spanning over 24 years, Ayedime has left an indelible mark in diverse sectors, including Telecoms, Consulting, Banking, and Financial Services. When employees understand the strategic importance of their work and see a connection between their efforts and the overall ambition of the organization, they are more likely to contribute innovative ideas and solutions. Not just a professional, Ayedime is a fervent advocate for Women in Technology embodying visionary leadership in the dynamic landscape of cutting-edge technology. Her influence extends beyond her roles, as she stands as a driving force propelling the future of innovation and Digital Transformation. With a passion for breaking boundaries, Ayedime is on a mission to bridge the gender gap in the STEM field. Her commitment goes beyond the present,

sustainable outcomes. “ “ 10 Leaders Driving Innova?on & Transforma?on in Their Industries, 2024 COVER STORY From Determination to Transformation aiming to inspire the next generation of female tech leaders. Navigating diverse roles across industries, Ayedime discovered the transformative power of technology in shaping societies , enhancing customer experiences and impacting the world . Technology has a transformative power to make revolutionary changes that technology can bring to various aspects of human life, society, and the economy. customers. For technology to show value, it needs to improve customer experience, introduce efficiencies and make a positive impact on society. technology initiatives with the overall business strategy to ensure that technology supports and enables business goals and is seen as a value driver to the Business. Currently, Ayedime holds the position of Group Senior Manager in Enterprise Architecture and Customer Channels within the Group Technology function at MTN Group. MTN Group is a Pan African Digital Operator boasting a significant presence across 19 markets in the Middle East and Africa. Ayedime traces her journey with a passion for technology that began with a degree in Computer Science. “My fascination with technology led me to pursue a degree in Computer Science,” she shares. Leadership is more about influence and this has a big multiplier effect on delivering Ayedime underscores that a clear sense of purpose and commitment serves as a guiding force, shaping the innovation process with a focus on social responsibility, ethical considerations and positive long-term outcomes. Continuous assessment and planning play a pivotal role, as she advises, “Conduct regular assessments of the existing technology landscape identifying strengths, weaknesses, opportunities, and threats.” A modular and scalable architecture is essential for promoting flexibility, maintainability, collaboration, and adaptability in various domains, including software development and hardware design. It enables systems to grow, evolve, and respond effectively to changing needs and technological advancements. Design and implement systems with a modular architecture allowing for easier updates, replacements and integrations. With a career spanning over diverse sectors, Ayedime’s determination to lead and make a positive impact has been unwavering. “I am guided by my determination to lead and make an impact in a tech-driven world,” she emphasizes. Ayedime continues to leverage technology as a catalyst for differentiation and transformation. “I am on a mission to enable technology as a catalyst for differentiation and transformation,” she declares. Connectivity as a Game-Changer Let’s explore how Ayedime’s role reflects her dedication to shaping the technological landscape and contributing to the success of one of the region’s leading digital players! Ayedime emphasizes the belief that everyone deserves the benefits of a connected life, highlighting connectivity as a key enabler. In the face of evolving service revenues and the need to remain competitive, Ayedime stresses the necessity for operators to expand beyond traditional roles. “As operators, we already have massive investments in sophisticated infrastructure, giving us more scale and depth in capabilities,” she explains. Creating Value Ayedime underscores the pivotal role of partnerships in driving innovation and market expansion. Partnerships play a crucial role in driving innovation and expanding reach across the markets. She highlights key reasons for their significance. Reflecting on her 24-year journey, Ayedime notes her evolution from the early days to leadership roles, realizing her capacity to drive the change she envisions. “I have evolved from when I first started 24 years ago to realizing that I can drive the change I want to see,” she shares embodying a commitment to continuous growth and positive impact. Embracing cloud computing, Agile methodologies and DevOps practices are integral components of her strategy. She advocates embracing cloud computing to leverage scalable and on- demand resources along with fostering a culture of experimentation and learning. Partnerships provide access to expertise, allowing organizations to tap into their partners’ strengths. Partnerships allow organizations to tap into the expertise and strengths of their partners. Collaborating with partners helps distribute and mitigate risks, accelerating time-to-market. Ayedime notes that collaborating with partners can help distribute and mitigate risks and highlights the critical speed factor in competitive industries. Identifying Manufacturing, Bio-Tech, Retail, Healthcare, Oil & Gas, Agri, and Mining as pivotal, Ayedime foresees these sectors as core revenue drivers for Telco services in the next five years. With Edge Cloud, AI and IoT as key enablers, Telcos are strategically positioned to provide this, leveraging connectivity as the core differentiator. Ayedime’s insights illuminate the transformative role of telecommunications in shaping the future of diverse industries. Innovation with Purpose Ayedime emphasizes the importance of finding purpose in work, stating, “I see what I do as more than a job—it’s a path to creating impact and that in itself gives personal fulfillment.” She believes that commitment and passion are essential fuels for executing one’s purpose. Data-driven decision-making, security by design, collaboration, and communication are also key principles. Ayedime’s approach involves regular evaluation of new technologies and vendors ensuring compliance with regulatory standards. In her role as Senior Manager in Enterprise Architecture and Customer Channels at MTN Group, Ayedime sees technology as a powerful tool for unlocking value and addressing global challenges. “As an operator, we are committed to driving innovation for the benefit of communities and customers guided by a clear sense of purpose,” she asserts. Strategic partnerships offer a competitive edge through unique technologies, distribution networks and complementary products. Strategic partnerships can provide a competitive advantage by differentiating a company from its competitors. Additionally, partnerships can lead to economies of scale, reducing costs and creating more value for customers. Adopt, Adapt, Achieve Ayedime states, “By adopting these strategies, I am able to create an environment where technological infrastructure is not only aligned with business objectives but also agile and adaptive to navigate the challenges and opportunities presented by the digital age.” Her insights offer a comprehensive guide for enterprises seeking success in the ever- evolving landscape of technology. Ayedime shares the crucial elements for success in navigating the dynamic demands of the digital age. To be successful, maintaining agility and adaptability in technological infrastructure is crucial. Ayedime aligns her energy and passion with the initiatives aimed at delivering commitments to stakeholders and Aligning technology initiatives with business goals is paramount. Align

COVER STORY Ayedime emphasizes, “Partnerships are a strategic approach for organizations looking to foster innovation, mitigate risks and expand their presence in the market, leading to mutually beneficial outcomes and a stronger competitive position in the marketplace.” Ayedime highlights that an ambition to implement strategic solutions creates a foundation for a proactive and forward- thinking approach to innovation. This ambition influences organizational culture, resource allocation and risk tolerance, shaping how the organization fosters and embraces innovation. Adaptability and creativity go hand in hand, leading to innovative solutions. Ayedime’s experience in driving complex transformation initiatives emphasizes the importance of these skills. Adaptability, resilience, creativity, and the ability to influence have been key ingredients to enable delivery on large- scale Technology and Digital transformation initiatives. These qualities, she believes, are crucial for delivering immense value and business outcomes across diverse markets. OPCO ownership and internal championing to ensure no resistance to the changes from these initiatives, deeming it a vital success factor. Beyond the Basics Collaboration and Ambition Ayedime addresses the critical challenge of data security and privacy with a comprehensive approach. Ensuring data security and privacy is a critical and multifaceted challenge. Here are key strategies she advocates: Influence, Adaptability and Creativity Ayedime, a firm believer in the power of focus and ambition, asserts, “I am a strong believer in where your focus goes, your energy flows.” hence having an ambition to implement strategic solutions can play a crucial role in driving innovation. At MTN our Ambition 2025 is a key enabler for this coupled with the Technology Vehicle – PACE together these two form a formidable force that enable and drive our transformation outcomes. Ayedime reflecting on her career emphasizes the transformative power of leadership, stating, “Leadership is more about influence and this has a big multiplier effect on delivering sustainable outcomes.” She believes in leadership that goes beyond achieving results, emphasizing the importance of empowering and supporting the people you lead. Championing Change Encryption: Ayedime emphasizes the importance of implementing strong encryption protocols for data both in transit and at rest to render unauthorized access unreadable. With respect to collaborating across diverse geographies, notes, “In the course of the different roles I have held, the below have been quite helpful in achieving successful outcomes”: Access Control: Strict access controls and authentication mechanisms are crucial. Ayedime notes the need to limit access to sensitive information only to authorized personnel. Inclusive Decision-Making: Ayedime emphasizes the importance of including diverse voices, stating, “Include diverse voices from the markets across the business in decision-making processes.” The ambition serves as a guiding force for innovation efforts providing vision and direction to identify areas needing strategic solutions for long-term goals. This becomes a guiding force for innovation efforts, helping to identify areas where strategic solutions are needed to achieve long-term goals. Adaptability stands out as a key skill for professional success in Ayedime’s perspective. “One key skill and mindset that I believe contributes to professional success is adaptability,” she notes. This quality enables individuals to embrace change, learn from it and thrive in dynamic and uncertain environments. Regular Security Audits and Testing: Regular audits and vulnerability assessments, including penetration testing, are vital to identify and address potential weaknesses. Community Engagement: Actively engaging with markets ensures an understanding of unique needs, preferences, challenges, market-specific regulatory posture, and compliance rules. Collaboration and partnerships are pivotal, with Ayedime noting, “To implement strategic solutions, we leverage and seek external collaborations and partnerships.” This approach brings in fresh perspectives, expertise and resources, fostering an innovative environment. Ayedime underscores the significance of resilience in facing setbacks and challenges. “An adaptable mindset helps you to build resilience,” she states, highlighting its role in bouncing back from failures and viewing challenges as opportunities for growth. Security by Design: Integrating privacy considerations from the outset involves assessing the impact on privacy at each stage of development. multiskilled. “ “ Language Localization: Ayedime underscores the need to ensure that communication materials, products and services are localized to meet the linguistic preferences of the markets to foster adoption. Backup & Recovery: Regularly backing up data and having disaster recovery plans minimize data loss in security incidents. Continuous improvement and adaptability are key principles, viewed as a continuous process that responds to evolving market conditions. Employee engagement is emphasized, as Ayedime states, “When employees understand the strategic importance of their work and see a connection between their efforts and the overall ambition of the organization, they are more likely to contribute innovative ideas and solutions.” Adaptability and Flexibility: Being adaptable and responsive to changing needs is crucial. Regularly reassessing change management strategies and solutions to ensure they remain relevant and effective. Compliance with Regulations: Ayedime stresses the importance of staying informed about and complying with relevant data protection and privacy regulations. Build the capability to be versatile, go beyond your comfort zone and expand your skills. The future belongs to the Incident Response Plan: Developing and regularly updating an incident response Structured Organisation Change Management: Ayedime highlights the significance of

plan ensures efficient handling of security incidents. learning experiences and knowledge transfer within the team. positioning teams to adapt to new technologies and stay competitive. The Winning Edge Continuous Monitoring: Implementing continuous monitoring systems enables real-time detection and response to security threats. Acknowledge and Reward Learning: Recognizing and rewarding team members for acquiring new skills or knowledge reinforces a culture of continuous learning. Ayedime shares her insights encapsulated in what she calls the ‘7Cs,’ emphasizing the crucial combination of skills, mindset and strategies for success: Third-Party Security: Ayedime highlights the need to ensure third-party services adhere to stringent security and privacy standards through regular audits and assessments. Promote Cross-Functional Collaboration: Encouraging collaboration between team members with diverse skills facilitates knowledge sharing and exposure to different perspectives. Congruence: “Ensure that my goals match my actions; where your focus goes, your energy flows.” Unlocking Team Potential Competence: “Be the best at what you do to change the narrative. This encompasses technical expertise, practical experience, problem-solving skills, and adaptability.” Create a Learning Culture: Ayedime emphasizes fostering a mindset where mistakes are viewed as opportunities to learn and improve rather than as failures. Ayedime underscores the significance of fostering a culture of curiosity and continuous learning within a team having an adaptive mindset to fail fast, learn and be better is crucial for staying ahead. Here are tried and trusted recommendations that have yielded positive outcomes: Curiosity: Stay up to date and keep learning. Be a lifelong learner, staying curious about new technologies, trends and emerging paradigms. Utilize Online Learning Platforms: Leveraging online courses and webinars provides flexibility and accessibility for team members to learn at their own pace. Leadership is not about being the best. It is about else better. Collaboration: Seek out diverse perspectives and wisdom from different backgrounds. Collaborate with professionals to inject diversity of thought for richer ideas and insight. Leadership Focus: Ayedime emphasizes that leaders must demonstrate a commitment to learning by continuously seeking new knowledge and skills and setting a positive example for the team. Support Professional Development Plans: Working with team members to create personalized professional development plans aligns their career goals with training and learning opportunities. making everone Courage: Face setbacks with adaptability and build resilience. View challenges as opportunities for growth. Encourage Questions: Creating an environment where team members feel comfortable asking questions fosters curiosity, asking questions is a sign of engagement and a desire to learn. Encourage Knowledge-Sharing Sessions: Organizing regular knowledge-sharing sessions promotes a collaborative learning environment. Consistency: “Be consistent in your personal brand, building trust, credibility and fostering reliability over time.” Stay Informed About Industry Trends: Keeping the team informed about the latest industry trends ensures they remain updated on the growing technology landscape. Capacity: “Build the capability to be versatile, go beyond your comfort zone and expand your skills. The future belongs to the multiskilled.” Provide Learning Opportunities: Allocating time and resources for regular training sessions, workshops and conferences helps expose the team to the latest trends and technologies. These nuggets of wisdom, derived from Ayedime’s experience, offer valuable guidance for professionals seeking success and impact in the dynamic landscape of technology and innovation. SL Ayedime concludes by noting that fostering a culture of continuous learning is an ongoing process that requires commitment and consistency, Establish Mentorship Programs: Pairing experienced team members with newcomers facilitates valuable T

Breaking Boundaries How Drives Progress Innovation I nnovation is the cornerstone of progress, the engine that propels societies forward, and the key to overcoming challenges. From the invention of the wheel to the advent of the internet, human history is a testament to the power of innovation in shaping our world. But what exactly is innovation, and how does it drive progress? Further, we will explore the intricate relationship between innovation and progress, examining how groundbreaking ideas, technologies, and methodologies break boundaries and propel humanity toward a brighter future. limited to the realm of invention; it also involves the successful implementation and adoption of novel ideas, leading to tangible improvements in various aspects of life. The Catalyst of Progress Innovation serves as the catalyst of progress by driving economic growth, fostering social development, and addressing pressing challenges. Economically, innovative products and services create new markets, stimulate demand, and enhance productivity, thereby fueling economic expansion and creating jobs. Socially, innovation improves the quality of life by providing access to essential services, promoting inclusivity, and empowering marginalized communities. Moreover, innovation plays a crucial role in addressing global challenges such as climate change, healthcare disparities, and food security through groundbreaking solutions and sustainable practices. Defining Innovation At its core, innovation is the process of creating something new or significantly improving existing products, services, or processes. It encompasses a wide range of activities, from scientific discoveries and technological advancements to creative endeavors and organizational strategies. However, innovation is not 16 17 www.thesiliconleaders.com | April 2024 |

Breaking Boundaries Challenges and Opportunities create conducive environments that enable innovators to thrive and bring their ideas to fruition. One of the most remarkable aspects of innovation is its ability to break boundaries and transcend limitations. Whether it's pushing the boundaries of scientific knowledge, challenging conventional wisdom, or disrupting established industries, innovative ideas have the power to reshape the world. Take, for example, the field of space exploration, where groundbreaking innovations have enabled humans to venture beyond Earth's atmosphere, expanding our understanding of the universe and inspiring generations of dreamers and explorers. Despite its transformative potential, innovation also presents challenges and risks that must be addressed. Technological advancements, for instance, can exacerbate inequalities, disrupt traditional industries, and raise ethical concerns regarding privacy, security, and autonomy. Moreover, the rapid pace of innovation may outstrip regulatory frameworks and societal norms, posing challenges for policymakers, businesses, and individuals alike. Conclusion Innovation is the driving force behind progress, propelling humanity forward and breaking boundaries in the pursuit of a better future. By fostering creativity, collaboration, and inclusivity, we can harness the power of innovation to address pressing challenges, drive economic growth, and improve the quality of life for people around the world. As we stand on the cusp of a new era of innovation, let us embrace the opportunities it presents and work together to build a brighter, more resilient, and sustainable world for generations to come. However, these challenges also present opportunities for innovation to drive positive change and address pressing issues. By fostering collaboration, promoting diversity and inclusion, and prioritizing ethical considerations, we can harness the power of innovation to create a more equitable, sustainable, and prosperous future for all. Technological innovation, in particular, has revolutionized virtually every aspect of human life, breaking down barriers and opening up new possibilities. The internet, for instance, has transformed communication, commerce, and education, connecting people across the globe and democratizing access to information. Similarly, advancements in renewable energy technologies are revolutionizing the way we produce and consume energy, offering sustainable alternatives to fossil fuels and mitigating the impacts of climate change. The Role of Education and Research Education and research play a critical role in fostering a culture of innovation and nurturing the next generation of innovators. By providing students with opportunities to explore, experiment, and solve real-world problems, educators can instill a passion for learning, creativity, and entrepreneurship. Likewise, investing in research and development is essential for advancing scientific knowledge, developing cutting-edge technologies, and tackling grand challenges. Moreover, innovation often thrives at the intersection of disciplines, where diverse perspectives and expertise converge to tackle complex problems. Interdisciplinary collaboration fosters creativity, fosters cross-pollination of ideas, and accelerates the pace of innovation. For instance, the field of bioinformatics combines biology, computer science, and statistics to analyze and interpret biological data, leading to groundbreaking discoveries in genomics, personalized medicine, and synthetic biology. Moreover, fostering a supportive ecosystem that encourages risk-taking, collaboration, and knowledge-sharing is essential for fostering innovation. Governments, businesses, academia, and civil society must work together to 18 18 www.thesiliconleaders.com | April 2024 |

C X O A Staunch Leader’s Eternal Novelties - by Natasha Makhijani A Natasha Makhijani is the Founder and CEO of Oliver Sanderson Group PLC. After graduating with a bachelor’s degree from City, University of London and a master’s from DePaul University in Chicago, she began her recruitment career on the Graduate Scheme at Hays. Fast-tracked into management roles, she achieved four promotions in four years and took a team from billing £10,000 to £80,000 a month. retaining professionals of the highest calibre. They ensure that clients strengthen their organisations by identifying and recruiting the very best individuals, as well as supporting their progression into accomplished leaders. Natasha is passionate about tackling DE&I challenges with clients, and ensures it is far more than a box- ticking exercise. Having built a strong track record of high-profile appointments of candidates from minority backgrounds across a wide range of industries, more and more companies are approaching Oliver Sanderson for help finding top level candidates who can help them improve representation in their organisations. During briefing meetings, Natasha and her team are often asked: “how do you ensure a diverse shortlist?” There are a number of steps that Oliver Sanderson takes to provide an industry-leading diversity shortlisting process for their clients, including: Dynamic Personality awards, and making a difference internationally! candidates that are the best possible fit for the company and role. Oliver Sanderson Snapp CV Oliver Sanderson is an executive search firm with a difference, combining experience and expertise with innovation and fresh thinking. Their Values of Honesty, Integrity and Passion are at the heart of everything they do. Oliver Sanderson is a pioneer of digital innovation in executive search and recruitment. Natasha is also the co- founder of Snapp CV, the world’s first voice-technology-enabled mobile jobs platform with exclusive Amazon Alexa integration - if you ask your Alexa device to “find me a job,” the search will be powered by Snapp. The platform recently featured on the Mayor of London's TechInvest programme; an initiative delivered in alliance with the UK Business Angels Association to showcase London’s most groundbreaking tech start-up businesses. It also won Recruitment Technology Innovation of the Year at the 2022 Recruiter Awards. Their aim is to help clients achieve greatness by attracting, developing and She then moved to Michael Page, where she worked on a hybrid desk across permanent and interim senior leadership roles. She was given responsibility for growing Michael Page’s Public Sector division from its offices in London. She soon became the company’s number one biller in HR across the UK, but always wanted to pursue an entrepreneurial path. - Collaboration with diverse organisations and networks, such as BWHR (Black Women in HR) and HR Girlfriends. These networks and communities, often anchored and organised on LinkedIn, provide vital forums and support networks for minority candidates. Oliver Sanderson has built up a strong track record of senior and C-suite appointments at FTSE 100, FTSE 250, and Fortune 500 companies. They offer end-to-end recruitment and consultancy solutions, and their team of highly experienced consultants offer a bespoke service designed to satisfy all recruitment and consultancy requirements. Unlike other recruiters, they offer a genuinely consultative service that ensures they listen to the client’s needs and tailor the search process accordingly. This ensures that they can comprehensively search for Diversity, Equity & Inclusion As an Asian woman in the recruitment industry, Natasha has had to be extremely assertive to get to where she is today, and it has been far from an easy ride. Building an inclusive culture has been pivotal to Oliver Sanderson’s success, not just for themselves but also for their clients and candidates. Having already set up executive desks at both Hays and Michael Page, Natasha switched her focus to establishing a business of her own, and in 2011, Oliver Sanderson was born. What started as one woman on a laptop in her dining room has grown into an international business at the cutting edge of executive search, working with big clients, winning - The use of gender-neutral language in all job postings to avoid any gender bias in the selection process. They also remove any identifying information from CVs to ensure that candidates are selected based on their qualifications, experience, and skills rather than their gender, race, or ethnicity. 20 21 www.thesiliconleaders.com | April 2024 |

- Conducting structured interviews with all candidates to ensure fairness and minimise any unconscious bias. They use a standardized set of questions and assess all candidates on the same criteria, which helps to objectively evaluate their qualifications, experience, and skills. I think it is vital to be aware of the needs of the sector, the job market, and the requirements of one’s company and people. I firmly believe that a leader should have passion, drive, energy, honesty, integrity, and humour, to name a few! A leader has to be open-minded and find solutions through difficult times. Leaders must be challenged, actively listen, constantly know that they are always learning, and be open to others guiding them. As a business grows, a leader should be apt at identifying and cultivating talent; proper succession planning can lead to great leaders. Sanderson. Marija is a corporate entrepreneur and businesswoman at heart who has inspired me to believe in myself and make the impossible possible. She has stood by me and the business through good times and bad times and has encouraged me as an Asian female leader to become a thought leader and an example in the marketplace. Being a head-hunter in executive search is second nature to me, but being a business owner and running a business was and still is my biggest learning curve. This is where Marija gave me the strength and insight to think outside of the box and empowered me to scale Oliver Sanderson.” - Providing diversity training to their team to raise their awareness of unconscious bias and encourage a more inclusive workplace culture. Their recruiters are trained to recognise and mitigate any potential bias that may affect the selection process. - Tracking and monitoring diversity metrics throughout the recruitment process to ensure that they are meeting diversity goals. They measure success by tracking the percentage of diverse candidates in their pipeline and the number of diverse candidates hired. Challenges Biggest Achievement The first two years are especially difficult when starting a new business – you need to get your systems and processes in place, build a good team, refine your market proposition, and begin to establish a reputation. Each of these steps is extremely challenging, and financial pressures can overwhelm some entrepreneurs at this stage. “I am lucky enough to have celebrated a number of achievements throughout my business journey. A major highlight has been watching Oliver Sanderson become established in the UK and begin to grow overseas – having set up the company from my dining-room table, it is so rewarding to see how far we’ve come! Other successes include winning exciting new client relationships with major businesses like British Airways, Aviva, and Engie, and winning many different awards. Advice for Female Entrepreneurs Being specific with your market proposition is probably the most important part of the initial journey as an entrepreneur. I believe it is essential to know what your goal is, devise a strategy and a business plan, and continuously refer back to it. This way you never lose focus on what your goal is and where you want to go. Throughout your journey always be open and adaptive to how things can change. There will be stumbles and knockdowns, but you can’t let them define you. What matters is how you get back up and get back on track. Natasha and Oliver Sanderson overcame these challenges by hiring great colleagues, focusing on brand building, and working around the clock on their first assignments to make the best possible impression on their early clients. Several of those early clients have stayed with them ever since, and every successful assignment led to numerous referrals and new business leads. Things snowballed quickly, but it was all about making a strong start. Most recently, I was honoured to be invited to feature in the 2022 Platinum Jubilee Pageant Commemorative Album, as an organisation with aligned values. We were selected for “our transformational contribution” to the sphere of business. It is one of my proudest achievements. Being a British Asian, my life has been shaped by our Royal Family. In particular, I have always been inspired by the late Her Majesty the Queen – her values, her global presence, her exceptional work ethic, and the way that she always upheld service, even in the most challenging circumstances.” A female leader who has inspired Natasha As a female leader, never be afraid to speak up in the boardroom and stand shoulder-to-shoulder with other leaders, but at the same time, be open to listening and change. Nobody knows everything, and there is always room to learn from others in the industry. “Marija Simovic is an ambitious and dynamic COO with Transformation & Change experience. She was originally a client of mine, whom I recruited for and got to know well. She subsequently became a NED and investor of Oliver 22 22 www.thesiliconleaders.com | April 2024 |

Digital Transformation I n an era characterized by rapid technological advancement and unprecedented connectivity, industries around the world are undergoing a profound transformation. Digital technologies are revolutionizing traditional business models, reshaping customer experiences, and driving innovation across sectors. From healthcare and finance to manufacturing and retail, the digital transformation is unlocking new opportunities, enhancing efficiency, and fueling economic growth. Revolutionizing Future Industriesfor the The Digital Revolution Unfolds The digital revolution, fueled by advancements in computing, communication, and data analytics, is reshaping the way businesses operate and interact with customers. At the heart of this transformation lies the proliferation of digital technologies such as artificial intelligence (AI), the Internet of Things (IoT), cloud computing, and blockchain. These technologies are enabling organizations to collect, analyze, and leverage vast amounts of data to gain insights, automate processes, and deliver personalized experiences at scale. In the healthcare industry, for example, digital transformation is driving improvements in patient care, diagnosis, and treatment. Telemedicine platforms allow patients to consult healthcare providers remotely, reducing the need for in-person visits and improving access to care, particularly in underserved areas. AI-powered diagnostic tools can analyze medical images and patient data to assist clinicians in identifying diseases and developing personalized treatment plans, leading to better outcomes and reduced healthcare costs. Similarly, in the financial services sector, digital transformation is revolutionizing 24 25 www.thesiliconleaders.com | April 2024 |

the way financial institutions engage with customers, manage risk, and deliver products and services. Fintech companies are leveraging technology to offer innovative solutions such as digital payments, peer-to-peer lending, and robo-advisors, challenging traditional banks and driving greater competition in the industry. Blockchain technology, meanwhile, is transforming the way financial transactions are conducted, providing secure, transparent, and efficient solutions for payments, trade finance, and asset management. Moreover, the transportation and logistics industry is undergoing a digital revolution driven by the rise of on- demand services, autonomous vehicles, and predictive analytics. Ride-hailing apps and food delivery platforms have transformed urban mobility and last- mile delivery, offering consumers greater convenience and flexibility. Meanwhile, logistics companies are leveraging IoT sensors and AI algorithms to optimize supply chain operations, reduce transportation costs, and improve delivery accuracy. Businesses must navigate complex legal and ethical frameworks, ensure transparency and accountability in their use of technology, and proactively address societal concerns to build trust and credibility with customers, regulators, and stakeholders. Conclusion Digital transformation is reshaping industries, driving innovation, and unlocking new opportunities for growth and prosperity. From healthcare and finance to manufacturing and retail, organizations that embrace digital technologies stand to gain a competitive advantage, enhance customer experiences, and drive operational efficiencies. However, realizing the full potential of digital transformation requires a strategic approach, a commitment to continuous learning, and a focus on addressing the challenges and opportunities that lie ahead. By embracing innovation, fostering collaboration, and embracing a culture of agility and adaptability, businesses can thrive in the digital age and shape the future of their industries. The Impact Across Industries Challenges and Opportunities The impact of digital transformation extends beyond healthcare and finance, permeating virtually every sector of the economy. In manufacturing, for instance, the adoption of advanced robotics, 3D printing, and IoT sensors is revolutionizing production processes, enabling greater customization, flexibility, and efficiency. Smart factories equipped with connected devices and AI algorithms can optimize production schedules, predict equipment failures, and minimize downtime, leading to significant cost savings and productivity gains. While digital transformation presents immense opportunities for businesses to innovate and grow, it also poses significant challenges that must be addressed. One of the key challenges is the need to adapt to rapid technological change and embrace a culture of continuous learning and experimentation. Organizations must invest in digital literacy and training programs to equip employees with the skills and knowledge needed to thrive in a digital-first world. Moreover, cybersecurity remains a pressing concern as businesses increasingly rely on digital technologies to store and process sensitive information. The proliferation of connected devices and the growing threat landscape pose risks such as data breaches, ransomware attacks, and intellectual property theft. Organizations must prioritize cybersecurity measures, implement robust security protocols, and foster a culture of vigilance to protect against cyber threats. In the retail industry, digital transformation is reshaping the way consumers shop and interact with brands, both online and offline. E- commerce platforms and mobile apps provide customers with seamless shopping experiences, personalized recommendations, and convenient delivery options, driving the growth of online retail sales worldwide. Brick-and- mortar retailers are also embracing digital technologies to enhance the in- store experience, leveraging technologies such as augmented reality (AR) and RFID tagging to create immersive shopping environments and improve inventory management. Furthermore, digital transformation raises ethical and regulatory considerations regarding data privacy, algorithmic bias, and the impact of automation on jobs and society. 26 26 www.thesiliconleaders.com | April 2024 |

SL T The Silicon Leaders Excellence in The Spotlight

10 Leaders Driving Innovation & Transformation in Their Industries, 2024

10 Leaders Driving Innovation & Transformation in Their Industries, 2024

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